Most market research platforms were designed for a world that no longer exists

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Low survey response and completion rates

Research that doesn’t reach or engage the people who matter most to your brand.

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Insights arrive after decisions are made

Research cycles that take 6–8 weeks while business decisions are made in days.

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Data that tells you what, but not why

Metrics without deeper meaning don’t inspire stakeholders to take action.

Conversational Market Research Platform

Rival is built around how people actually respond

Replace outdated research tools with an AI-accelerated conversational research that meets consumers where they are and produces insights that drive action.

  • In-the-moment mobile engagement
  • AI-powered workflows
  • Quant, qual, and unlimited videos
A hand holding a smartphone showing a chat-based Rival survey interface. The screen displays response options — 'I'll type' and 'I'll do a video' — with the video option selected in blue. A participant video thumbnail is visible in the chat. A push notification from 'The Sip Spot' appears in the upper left with a welcome-back message. A timestamped thank-you message is visible at the bottom of the chat

Send surveys people won’t  ignore

Rival's conversational format drives completion rates above 87% on mobile, in the moments that matter to your participants.

Split-panel research dashboard. The left 'All Responses' panel shows three participant video thumbnails paired with written quotes about shopping preferences — covering ease of access, personalization, and in-store service — each with a sentiment emoji and 'Show More' link. The right panel shows an 'Overall Impression' question — 'Based on what you just saw and read, how interested are you?' — with horizontal bar chart responses ranging from 'I'm very interested' to 'I'm not at all interested.

Go deeper than just the numbers

Unlimited video responses, open-ends, and AI-assisted analysis surface the context behind quali-quant data at scale.

An insight card titled 'Browsing for insights' with a sample size of 70. The text states most participants spent at least 10 minutes browsing before adding their first item to cart, suggesting discovery is central to the shopping experience. Below is a video thumbnail of a smiling man on a city street waving at the camera.

Scale your impact with AI

Automated summaries, AI probing, and smart reporting mean less time on manual work and more time on strategy.

esearch results dashboard with two panels side by side. The left panel shows a video thumbnail of a smiling woman holding shopping bags, with the insight headline 'Shopping is about feeling over buying' and a summary noting members value sensory and emotional connections over convenience, with a 'Generate Reels' button below. The right panel shows a grouped bar chart titled 'Feedback' rating experiences from Very Poor to Excellent, broken down by age groups 25–29, 30–34, and 35–39

Bring customers to the boardroom

Image and video feedback help your team engage stakeholders, prove ROI, and influence decisions.

The results other market research platforms can't match

60
%
Average
response rate
87
%
Average survey
completion rate
300
%
More thoughtful
responses with AI
8
X
More depth from
unlimited video
Conversational Research

Mobile-first surveys people actually complete

Reach consumers in the moments they're most likely to respond with a conversational approach they’ll engage with.

  • SMS, WhatsApp, and branded app delivery — no downloads, no logins
  • Event-triggered smart invitations that fire at the right moment
  • Recontact capabilities for longitudinal studies
  • 87% average survey completion on mobile
A person holding a smartphone displaying a chat-style survey interface branded 'Rival.' The screen shows a question asking what makes a shopping experience stand out, with options to respond by typing or video — with 'I'll do a video' selected in blue. A video response thumbnail is visible mid-conversation. A push notification from 'Savvy Shopper' appears in the upper left, requesting purchase feedback Group 240042
Quant + Qual + Unlimited Video

Get the full picture in a single study

Combine every research method in one conversational flow that supports depth and scale.

  • Single choice, multi-select, grid, rank-order, numeric, emoji, image, and text/video open-ends
  • Sophisticated branching and advanced logic for tailored flows
  • Rival Discussions: 15+ qualitative methods with peer-to-peer interaction
  • Unlimited video — 8x more words and depth than text alone
Survey builder interface showing a single-choice question asking 'Where do you do most of your shopping?' with randomized answer options including Online marketplace, Brand or retailer's website, Big box store, and Smaller or specialty retailers. Overlapping it is a video thumbnail of a smiling woman, and a text open-end question card asking 'What's the most frustrating part of shopping online?' with a response field and Submit message button.
RIVAL AI

Faster, richer Insights at scale

Rival AI supports the entire research process, removing manual work while keeping researchers in the loop.

  • Survey phrasing and tone suggestions as you write
  • AI probing asks for more detail in real-time for 3x richer responses
  • Instant thematic analysis across open-ends and video responses, at scale
  • Auto-generated video insight reels stakeholders can watch and act on.
Research platform UI showing three overlapping panels: a topic intro card for a survey question about pre-purchase price comparison behavior; an AI Insights card showing a generated insight that 67% of always-compare shoppers research on mobile but purchase on desktop, with a sample size of 524; and an AI Thoughtfulness Scoring radar chart evaluating responses across dimensions like relevance, specificity, originality, and constructiveness Research platform UI showing three overlapping panels: a topic intro card for a survey question about pre-purchase price comparison behavior; an AI Insights card showing a generated insight that 67% of always-compare shoppers research on mobile but purchase on desktop, with a sample size of 524; and an AI Thoughtfulness Scoring radar chart evaluating responses across dimensions like relevance, specificity, originality, and constructiveness
Audience Management

The right people, ready when you need them

Build, manage, and engage audiences for anything from quick ad-hoc studies to ongoing longitudinal programs.

  • Use sample from Rival Audiences, import ad-hoc audiences, or build an insight community
  • Segment by profile attributes for targeting and analysis
  • Recruitment, engagement, and incentives are fully managed for you
UI of audience segmentation capability with fields for naming a rule set and filtering by profile attributes such as age. Overlapping the form is a Quotas panel displaying age group progress bars with current counts, targets, and over-target percentages. A blue 'Request Sample' button appears in the top right.
Analysis & Reporting

Share insights that persuade

Share real-time results that inspire stakeholders to action the moment findings start coming in.

  • Customizable AI Insight Summaries with quotes, themes, and video clips 
  • Mobile-friendly Topline reports that update in real-time
  • Unique URLs for stakeholders — no login required
  • Seamless data exports to your existing systems
Dashboard showing survey responses about shopping experiences, a bar chart of feedback ratings by age group, and a crosstab table breaking down how much online reviews influence purchasing decisions across gender groups. Dashboard showing survey responses about shopping experiences, a bar chart of feedback ratings by age group, and a crosstab table breaking down how much online reviews influence purchasing decisions across gender groups.

Keep your data flowing across every tool you use

Trigger behavior based surveys, build custom workflows, and connect your data to reporting, CRM, marketing automation, and business systems, or build custom workflows via API and Zapier.

Zapier integration for market research
HubSpot integration for market research and insights
Shopify integration for market research and insights
Marketo integration for market research and insights
Microsoft Dynamics integration for market research and insights
Salesforce CRM integration for market research and insights
BHN Rewards integration for market research and insights
Rival Reviews and Testimonials

Trusted by insight leaders across CPG, financial services, technology, healthcare, media & more…

stars

"With this type of research, it is like you are texting back and forth with a friend. The use of emojis, the use of memes, makes everything a lot more conversational and we see that people can let their guard down a little bit more and we get great results."

Laura
Laura Plaukovich
Sr. Mgr. Shopper Insights, Kimberly- Clark
stars

“The platform is very intuitive and truly helps us meet our users where they are...We also get survey responses so quickly and it's been extremely helpful especially when we have quick turnaround times.”

Karran
Karran S
Feastables via G2
stars

“The AI highlight reel tool transformed how we deliver product feedback. It compiles the most impactful moments—fast, and with compelling visual evidence.”

Pam
Pam Burchard
Market Research Analyst, McKee Foods 

Built for enterprise. Secured to match.

Rival is trusted by some of the world's most regulated organizations — and built to meet enterprise security and compliance requirements without slowing down your research program

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What insights teams are reading now

Why insight communities

Insight Community Evaluation Kit

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How to Move Faster With the Insights Trifecta

insight communities in action

Insight Communities in Action

Rethinking the modern research panel

Rethinking the Modern Research Panel

The research on conversational research

The Research on Conversational Research

20 Questions on Rivals AI Capabilities

20 Questions About Rival's AI Capabilities

Every great insight starts with a conversation

The best way to understand Rival is to see it in action. Book a demo and we'll show you how teams like yours are getting faster, richer insights using the Rival platform.

FAQs - Conversational Market Research Platform

What is Rival and how does it work?

Rival is an AI-accelerated, mobile-first conversational research platform built for enterprise insights teams. It transforms traditional surveys into chat-style conversations delivered via SMS, WhatsApp, or branded apps — capturing authentic consumer feedback in real time. AI works throughout the process, from helping researchers design better studies to probing deeper responses mid-conversation and generating boardroom-ready analysis and reports.

How is Rival different from traditional survey platforms?

Traditional survey platforms were built for desktop and email — formats consumers have been ignoring for years now. Rival is mobile-first, designed to meet people where they actually are. Our conversational surveys delivered via SMS or WhatsApp achieve response rates of 60% on average, compared to 5–30% for traditional surveys sent via email. Rival also combines quant, qual, and unlimited video in a single study — something most platforms require separate tools, or extra budget, to achieve.

What research methods does Rival support?

Rival supports quantitative, qualitative, and mixed method studies through surveys and deeper qualitative activities available via Rival Discussions. Surveys can be deployed to ad-hoc panel sample audiences or to your proprietary insight community for longitudinal studies.

What is an insight community and does Rival support them?

An insight community is a branded panel made up of your customers or any niche audience relevant to your brand. Community members opt in to provide ongoing feedback over time giving teams always-on access to an engaged audience of real people. Insight communities enable longitudinal research that tracks how customers think, feel, and decide as their needs evolve. Rival manages recruitment, engagement, incentives, and ongoing community health, so your team focuses on research rather than community management.

Does Rival provide access to a research panel?

Yes. Rival Audiences is a proprietary, certified North American panel — mobile-first, conversational, and never resold or shared with other clients. Built on Angus Reid's panel methodology and heritage, it uses Survey Sentinel™ fraud detection to eliminate bots and bad actors, resulting in an 82% lower fraud failure rate than leading competitors. Rival Audiences can be used alongside the platform for a complete Voice of Market solution, or teams can bring their own audiences and use Rival as an agile platform.

What is Voice of Market?

Voice of Market is Rival's solution that combines our conversational research platform with Rival Audiences — a certified proprietary panel . It's designed for teams who need fast, high-quality ad-hoc research without managing multiple vendors for technology and audiences. Voice of Market supports the full spectrum of research use cases from concept testing and brand health to segmentation and campaign evaluation all run conversationally on mobile.

Does Rival use AI and what does it do?

Yes. We use AI to scale and analyze real human feedback by probing deeper, identifying patterns, and surfacing insights across text, video, and voice at scale.

What makes Rival different is how we ensure quality and trusted insights.

Our AI is grounded in:

  • Real human data collected through conversation methodologies
  • A proprietary Thoughtfulness Score that evaluates response quality of open-ended responses
  • Built-in validation to filter out low-quality or inauthentic input

Can I use Rival if my organization restricts AI?

Yes. All AI features in Rival are optional and can be fully turned on or off.

Teams can choose when and how to use AI, or disable it entirely and rely on traditional research workflows. This ensures full researcher oversight and control at every stage.

Even when AI is enabled, it’s designed to support—not replace—human judgment. The final interpretation and decisions always remain with your team.

Does Rival integrate with our existing tools?

Yes. Rival connects natively with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Zapier, and Shopify — and offers fully customisable APIs and webhooks for teams who need to build custom workflows.

Data can be pushed to your CRM or system of record automatically, and a scheduled export URL keeps your reporting and analytics systems updated with the latest Rival data without manual exports.

How does Rival ensure security and data privacy?

Security and privacy are built into every part of the Rival platform.

Rival is certified and compliant with leading industry standards, including:

  • SOC 2 Type 2 and ISO/IEC 27001:2022
  • HIPAA/HITECH compliance
  • Security frameworks aligned to NIST SP 800-53
  • GDPR best practices and a designated Data Protection Officer

We protect data through:

  • Encryption at rest and in transit using strong cryptographic standards
  • Secure, AWS-hosted infrastructure with strict access and key management
  • Segmented environments (development, test, production)
  • Ongoing monitoring, annual penetration testing, and incident response processes

For more details see: https://www.rivaltech.com/security-and-compliance