Send surveys people won’t ignore
Rival's conversational format drives completion rates above 87% on mobile, in the moments that matter to your participants.
Rival transforms surveys into mobile-first conversations people actually enjoy, with AI powering every step, from data collection to boardroom-ready insights.
Research that doesn’t reach or engage the people who matter most to your brand.
Research cycles that take 6–8 weeks while business decisions are made in days.
Metrics without deeper meaning don’t inspire stakeholders to take action.
Conversational Market Research Platform
Replace outdated research tools with an AI-accelerated conversational research that meets consumers where they are and produces insights that drive action.
Rival's conversational format drives completion rates above 87% on mobile, in the moments that matter to your participants.
Unlimited video responses, open-ends, and AI-assisted analysis surface the context behind quali-quant data at scale.
Automated summaries, AI probing, and smart reporting mean less time on manual work and more time on strategy.
Image and video feedback help your team engage stakeholders, prove ROI, and influence decisions.
Reach consumers in the moments they're most likely to respond with a conversational approach they’ll engage with.
Combine every research method in one conversational flow that supports depth and scale.
Rival AI supports the entire research process, removing manual work while keeping researchers in the loop.
Build, manage, and engage audiences for anything from quick ad-hoc studies to ongoing longitudinal programs.
Share real-time results that inspire stakeholders to action the moment findings start coming in.
Trigger behavior based surveys, build custom workflows, and connect your data to reporting, CRM, marketing automation, and business systems, or build custom workflows via API and Zapier.
"With this type of research, it is like you are texting back and forth with a friend. The use of emojis, the use of memes, makes everything a lot more conversational and we see that people can let their guard down a little bit more and we get great results."
“The platform is very intuitive and truly helps us meet our users where they are...We also get survey responses so quickly and it's been extremely helpful especially when we have quick turnaround times.”
“The AI highlight reel tool transformed how we deliver product feedback. It compiles the most impactful moments—fast, and with compelling visual evidence.”
Rival is trusted by some of the world's most regulated organizations — and built to meet enterprise security and compliance requirements without slowing down your research program
Rival is an AI-accelerated, mobile-first conversational research platform built for enterprise insights teams. It transforms traditional surveys into chat-style conversations delivered via SMS, WhatsApp, or branded apps — capturing authentic consumer feedback in real time. AI works throughout the process, from helping researchers design better studies to probing deeper responses mid-conversation and generating boardroom-ready analysis and reports.
Traditional survey platforms were built for desktop and email — formats consumers have been ignoring for years now. Rival is mobile-first, designed to meet people where they actually are. Our conversational surveys delivered via SMS or WhatsApp achieve response rates of 60% on average, compared to 5–30% for traditional surveys sent via email. Rival also combines quant, qual, and unlimited video in a single study — something most platforms require separate tools, or extra budget, to achieve.
Rival supports quantitative, qualitative, and mixed method studies through surveys and deeper qualitative activities available via Rival Discussions. Surveys can be deployed to ad-hoc panel sample audiences or to your proprietary insight community for longitudinal studies.
An insight community is a branded panel made up of your customers or any niche audience relevant to your brand. Community members opt in to provide ongoing feedback over time giving teams always-on access to an engaged audience of real people. Insight communities enable longitudinal research that tracks how customers think, feel, and decide as their needs evolve. Rival manages recruitment, engagement, incentives, and ongoing community health, so your team focuses on research rather than community management.
Yes. Rival Audiences is a proprietary, certified North American panel — mobile-first, conversational, and never resold or shared with other clients. Built on Angus Reid's panel methodology and heritage, it uses Survey Sentinel™ fraud detection to eliminate bots and bad actors, resulting in an 82% lower fraud failure rate than leading competitors. Rival Audiences can be used alongside the platform for a complete Voice of Market solution, or teams can bring their own audiences and use Rival as an agile platform.
Voice of Market is Rival's solution that combines our conversational research platform with Rival Audiences — a certified proprietary panel . It's designed for teams who need fast, high-quality ad-hoc research without managing multiple vendors for technology and audiences. Voice of Market supports the full spectrum of research use cases from concept testing and brand health to segmentation and campaign evaluation all run conversationally on mobile.
Yes. We use AI to scale and analyze real human feedback by probing deeper, identifying patterns, and surfacing insights across text, video, and voice at scale.
What makes Rival different is how we ensure quality and trusted insights.
Our AI is grounded in:
Yes. All AI features in Rival are optional and can be fully turned on or off.
Teams can choose when and how to use AI, or disable it entirely and rely on traditional research workflows. This ensures full researcher oversight and control at every stage.
Even when AI is enabled, it’s designed to support—not replace—human judgment. The final interpretation and decisions always remain with your team.
Yes. Rival connects natively with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Zapier, and Shopify — and offers fully customisable APIs and webhooks for teams who need to build custom workflows.
Data can be pushed to your CRM or system of record automatically, and a scheduled export URL keeps your reporting and analytics systems updated with the latest Rival data without manual exports.
Security and privacy are built into every part of the Rival platform.
Rival is certified and compliant with leading industry standards, including:
We protect data through:
For more details see: https://www.rivaltech.com/security-and-compliance