The Roblox marketing and market research team captured a deeper and more nuanced understanding of the impact of the pandemic on the gaming habits of Gen Z players.
Regular, ongoing conversations allowed players to feel listened to and appreciated. Players also shared how Roblox is a safe space while offering ways the experience could be further improved.
In addition to capturing player insights that inform product decisions, the Roblox team earned media and PR coverage for their work as tech publications like VentureBeat covered this important research study. They were also invited to present at an ESOMAR Congress event to share their insights.