REVOLT Nation: How Revolt TV captured in-the-moment insights for its signature event and built an insight community

How Revolt TV uses Rival Tech

Lynzie-Riebling-speaker-headshot-desktopandmobile
quote start

We had higher completion rates on event surveys than I’ve ever seen in my career. I’m so excited over the outcome.

Lynzie Riebling

VP of Insights & Strategy, REVOLT MEDIA & TV
quote end

>500

Photos and selfie videos submitted by research participants

85%

Completion rate across five different chats

620

Event attendees recruited in just a matter of days

About Revolt

REVOLT TV is Sean "P. Diddy" Combs' premium music cable network. It is one of the leading media companies that highlight and cover Hip-Hop and Black culture. 

The company has a multi-day, multi-city event series called the REVOLT Summit. 

Attended by power-players, culture-creators, star-makers and future moguls, the conference is a celebration of the power of Hip Hop and its impact to the culture.

about-revolt

The Challenge

For REVOLT's first-ever Summit in Atlanta, Lynzie Riebling, VP of Insights & Strategy, wanted to understand the attendee experience in real-time and get insights that will inform future events. 

Using traditional CX surveys, however, was not an option. Lynzie simply wasn't a fan of boring surveys. In addition, REVOLT and its audience have a very distinct voice and tone. Lynzie wanted to provide a participant experience that matched up with REVOLT's brand. 

CX surveys for real-time feedback from live events

The Solution

solutions-revolt

The Solution

Lynzie worked closely with Rival Technologies to create six conversational surveys (“chats”) deployed during the Summit. Many research participants were recruited onsite using QR codes to make it easy and seamless for people to pull up the chat. Rival’s team worked with REVOLT to ensure that the chats reflected the company’s fun vibe and brand personality.

The chats captured both qualitative and quantitative feedback from attendees, exploring everything from their favorite sessions to people’s likelihood of attending again. Attendees also shared their thoughts on the Summit’s main sponsor, AT&T. 

Results

The study uncovered insights about the end-to-end experience of Summit attendees. The chats revealed that 89% of attendees had a very positive reaction to the event, with 98% stating they would be likely to attend again! Eighty-nine percent of the attendees also said that the event represented the Atlanta culture well — a key goal for the event’s organizers. Hundreds of people rated the event’s sessions and shared their feedback on how the programming can be improved.

Overall, the study will help the company improve the experience and increase attendance at future REVOLT Summit events. REVOLT’s VP of Insights and Strategy also posted about the project on LinkedIn, revealing that completion rates for this project were the highest she’s seen in her career.

The project was so successful that the company shortly after launched its insight community, REVOLT Nation, on the Rival platform.

Trusted by insight innovators

The world's most innovative researchers use Rival to get ongoing feedback from their customers and fans. Get in touch with our insight community experts to learn why.