This research from Rival Technologies uses a conversational approach to engage 903 Gen Z consumers in the US and Canada to understand why.
Indifference wins
When asked how they feel about marketing messages, 64.5% pick either "meh" or "I don't care."
Tactics don't resonate
Influencers aren't influencing like they used to — and other factors are now more important.
One-size-fits-none
The same message lands warm in one market and flat in another, and cohorts inside Gen Z react in opposite directions.
A syndicated intelligence offering from Rival Technologies focusing on Gen Z consumers in the U.S. and Canada.
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