Emerging Consumer Index

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Syndicated research offering tracking Gen Z attitudes in the United States and Canada.

Through a continuous research stream with new data collected every two weeks, the Emerging Consumer Index (ECI) tracks emerging affluents who are building spending power. Combined with AI-assisted exploration, the Index lets subscribers investigate topics well beyond the findings of a traditional report.

Get in touch with Rival to learn more and request access.

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“The Emerging Consumer Index expands Rival's platform beyond custom research, giving organizations ongoing access to customer intelligence that can be explored as new questions arise.”

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author
Andrew Reid
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Rich, Candid Gen Z Feedback
Uncovered By Conversational Research

600
+
Gen Z participants engaged in each wave
2
markets
Canada and U.S. covered using Rival's proprietary panels
2
weeks
Bi-weekly waves covering both standard and rotating questions
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