Marketing leaders are talking publicly about AI use as an efficiency play, but do Gen Z see the same thing?
A different story
What reads as smart efficiency to your board can read as cutting corners to the customers you want most.
Louder than you think
Gen Z don't just quietly disapprove of AI marketing. Most act on it, and they tell other people why.
The layoff subtext
Celebrate AI savings the wrong way and Gen Z hear job cuts, confirming the story they already believe.
A syndicated intelligence offering from Rival Technologies focusing on Gen Z consumers in the U.S. and Canada.
Learn More
Examining the impact of conversational research approaches to engagement, depth and data quality.
Read the research
Research on how Gen Z consumers really book, stay and spend their money.
Read the research
