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From weeks to 24 hours: How Evenflo scaled insights with an always-on community

From weeks to 24 hours: How Evenflo scaled insights with an always-on community

Headshot of Katie Kerr, Consumer Insights Analyst at Evenflo
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"Before, a research project might take us one to two months to complete. And now with Rival’s help, we can deliver insights within 24 hours. I think that's just been a game changer for our cross-functional partners."

Katie Kerr

Consumer Insights Analyst, Evenflo
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91% avg completion

with active participation at 45% and climbing

4x research output

enabling broader support across the business

24hr turnaround

real-time impact to internal and retailer decision-making

About Evenflo

Founded in Ravenna, Ohio in the 1920s, Evenflo has spent more than a century helping raise generation after generation of children. Built on a legacy of safety and innovation, Evenflo continues to earn the trust of parents and caregivers worldwide with products designed for leading-edge safety, everyday convenience, and lasting comfort.

A smiling baby looking up through the mesh window of an Evenflo stroller canopy while a caregiver peeks inside.

The Challenge

Evenflo needed a better way to reach busy, on-the-go parents whose time is limited and whose feedback is difficult to capture through traditional research methods.

Before launching the insight community with Rival, each study required new recruitment, making research slow and expensive. Timelines often stretched into weeks, limiting the team’s ability to support internal stakeholders or contribute meaningfully to critical retailer conversations.

This also constrained the role of insights within the organization. When answers could not be delivered quickly, opportunities to influence decisions were often missed.



The Solution

Evenflo partnered with Rival Technologies to build a mobile-first, always-on insight community designed to meet parents where they are.

They decided to go with a blind community rather than branded to reduce bias and encourage more honest feedback. Rival’s Customer Success team used multiple tactics, including social media ads, to recruit the right mix of young and expecting parents.

Evenflo focused on making the experience feel natural and engaging for busy parents, using a conversational format that fits into their day rather than interrupting it. Video has been especially valuable, adding context and emotion that traditional surveys miss.

 Kerr says, “In the videos we receive, you normally hear the baby fussing in the background or the toddler whining, and that just really validates our community to our cross-functional partners, seeing the parents in their element.”

That level of realism, combined with a more intuitive, mobile-first experience, has helped drive stronger engagement and higher response rates from a hard-to-reach audience.

In addition, AI-supported probing strengthens open-ended feedback by prompting participants to expand on vague responses, resulting in clearer input and less need for follow-up.

“If the AI catches on that the answer is too vague… it challenges them to submit additional information, which can give us clearer insights.”

Three mobile screens showing the Baby Gear Gurus insight community in action, including an in-store Walmart mission, a video survey response, and car seat preference results.

The Impact at Evenflo

The insights community has changed how Evenflo operates, turning research into something teams rely on in real time. Questions that come up in meetings no longer get dropped, but rather they get sent to the community, with answers coming back in a few days, sometimes within 24 hours. That shift has made the insights team a go-to resource across the organization. This speed has also expanded their role, allowing them to support more teams and play a more active part in shaping decisions.

“In a year, we're probably producing three to four times as much results, studies, and feedback to the company using this community than we were able to before.”
- Tommy Drummy, Director of Insights & Analytics, Evenflo

The impact extends to retailer relationships. In a recent Walmart shopping mission, parents shared video feedback directly from the aisle, uncovering issues and opportunities beyond the original brief. The speed and quality of those insights helped strengthen the relationship and opened the door to future collaboration.

Key outcomes include:

  • Faster time to insights, with answers delivered in as little as 24 hours instead of weeks

  • 3–4x increase in research output, enabling broader support across the business

  • Real-time input into internal and retailer meetings, including large partners like Walmart

  • Strong engagement from a hard-to-reach audience, with 91% completion rates and 45% active participation

  • More effective product development through in-home testing and real-world feedback

  • A growing body of consumer insight used to onboard new executives and align teams quickly

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