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Jennifer Reid

Jennifer Reid

President and Chief Methodologist

All stories by Jennifer

Other Authors

Chat surveys

Conversational surveys: What are chats and how are they different from traditional online surveys?

6 April 2022 |
3 min read
Generation Z

Conscious consumers: The issues young buyers care about, and why brands should pay attention

14 June 2021 |
4 min read
Generation Z

Trust circle: Why authenticity, honesty, and transparency are critical to Gen Z market research

1 June 2021 |
4 min read
Generation Z

Young and social: How social media impacts Gen Z market research

18 March 2021 |
4 min read
Generation Z

Generation tech: How technology has shaped the way young people engage with brands

2 March 2021 |
4 min read
Generation Z

Young buyers: What marketers should know about the next generation of consumers

3 February 2021 |
5 min read
Market research industry

Building a research community for the mobile messaging era: 3 lessons from our ongoing COVID-19 study

12 May 2020 |
5 min read
Chat surveys

Original data on how chat surveys impact the respondent experience [study]

12 April 2019 |
5 min read
Chat surveys

Chatbot survey design: 3 tips for more effective conversational surveys

15 March 2019 |
4 min read

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