Jennifer Reid is the Senior Methodologist at Rival Technologies. A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group in 1998, where she was instrumental in building Canada’s first online research panel. In 2003, Jennifer joined Vision Critical. As the company’s Executive Vice President of Corporate Strategy, she helped develop the methodology for Vision Critical’s proprietary community offering—an innovation that went on to disrup the research industry in the next decade. At Rival, Jennifer is once again helping shape the future of insights by leading the charge in the development of chats and other conversational research technologies. A proud mother of three, Jennifer has a degree in economics from the University of British Columbia. She sits on the board of the Angus Reid Forum and St. Mark College, an affiliate of UBC.