Rival Technologies - A Rival Group Company
Rival Technologies - top market research and  customer insights platform company
  • Platform & Services
    • Conversational Research Platform
    • Rival Audiences
    • AI for Insights
    • Customer Success
    • Security
    • Rival Product Updates
    • Request Pricing

    What is Conversational Research?

    Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights. 

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    research principles
  • Solutions

    Solutions

    • Insight Community

      Capture quant, qual and video feedback with next-gen communities.

    • Voice of Market

      Conversational insights and top panels, united for the first time.

    • Brand Experience

      Scalable research that delivers early insights on brand experiences.

    Use cases

    • Mobile missions
    • Message testing
    • IHUTs
    • Segmentation
    • Digital Journaling

    Industry pages

    • Consumer goods
    • Retail

    Insight Community

    Learn how always-on access to the people who matter most to your brand produces insights that power faster, smarter decisions.

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    Rival insight community platform and solution for researchers and insight professionals
  • Resources
    • Resources
    • Customer Stories
    • Product Demos
    • Blog
    • Insight Communities
    • Innovation Insiders

    Market Research Trends 2026

    Learn 7 ways insight teams are redefining quality, connection and impact in the age of AI

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  • About
    • About Rival
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    • Corporate Family
      • Rival Group
      • Reach3 Insights
      • Angus Reid

    Voice of Market

    Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach. 

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  • Pricing
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Best Practices for Innovative Market Researchers

Subscribe for tips, perspectives and news that will help you maximize your agility, budget and impact. Written and curated by experts in customer insights, marketing research, insight communities and mobile tech.

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latest blog posts

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All Topics Best Practices Trends Insights Industry News Rival Product Updates Interviews Case Studies Rival News and Announcements Research on Research
Trends, Best Practices

How Important is AI to Insights Professionals? Key 2025 AI Trends

As revealed in our comprehensive Market Research Trends 2025 report, Artificial Intelligence (AI) ha...

KE Kelvin Claveria 2 Jan 2025
Trends, Interviews

Insight Platforms’ Mike Stevens on the Emergence of AI-Native Agencies

What does 2025 have in store for the world of insights?

KE Kelvin Claveria 27 Dec 2024
Trends, Rival Product Updates

AI Year in Review: 2024

Rival AI’s Role in Advancing Conversational Research and Innovation 2024 will undoubtedly be remembe...

AA Aarathi Ramnath 18 Dec 2024
Trends, Interviews

Comcast's Michael Wehrman on Ethnography's Renaissance in 2025

Curious about what’s on the horizon for market research and customer insights? We’ve got you covered...

KE Kelvin Claveria 12 Dec 2024
Trends, Best Practices

Why now is the time to reimagine research and 5 ways to get started.

We released an e-book that goes deep on why it’s time for our industry to reimagine research. It’s t...

BE Ben Hudson 27 Feb 2024
Trends, Best Practices

Conversational Research: An overview for insight pros

Many people in the insights space are talking about Conversational Research today. It's arguably one...

KE Kelvin Claveria 7 Mar 2023
Trends, Best Practices

Improving Data Quality: 5 Ways to Capture Reliable Data

In the product world, we live and die by the phrase “nothing interesting happens in the office,” mea...

NI Niamh Cunningham 9 Mar 2021
Trends, Best Practices

Looking for new market research tools? Consider the mobile-first consumer

When COVID hit, the ability to capture real-time customer insights using new market research tools b...

KE Kelvin Claveria 5 Feb 2021
Trends

Market research trends: 5 predictions about the future of insights in 2019

The insights industry always moves fast and evolves quick, and this year promises to be the same. He...

KE Kelvin Claveria 31 Dec 2019
Trends, Best Practices

Can insights help save influencer marketing?

A version of this article first appeared on Entrepreneur.com on March 26, 2019. Thanks in part to th...

AN Andrew Reid 5 Apr 2019
Trends, Best Practices

Messaging Is Bigger Than Social: What Research Needs to Know

If WhatsApp was a country, it would be the most populous country in the world. 😱 The Facebook-owned...

KE Kelvin Claveria 28 Mar 2019
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Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

  • Platform & Services
    • Conversational Platform
    • Rival Audiences
    • AI Capabilities for Insights
    • Customer Success
    • Security & Compliance
    • Request a Demo
    • Request Pricing
  • Solutions
    • Community 2.0
    • Gen Z on-demand
    • Brand Experience Predictor
    • Voice of Market
  • Use Cases
    • Mobile missions
    • Message testing
    • IHUTs
  • Industries
    • Consumer Goods
    • Retail
  • Resources
    • Customer Stories
    • Product Demos
    • Market Research blog
    • Why Insight Communities
    • Conversational Research
    • Rival Innovation Insiders
  • Rival Tech
    • About Rival Tech
    • Media & Press
    • Leadership
Rival Group

Rival Group integrates leading-edge technology, rich audience access, and expert research consulting to unlock deeper insights and drive business growth.

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Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

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