Get a Demo
2 min read

Rival Group Inc. Announces the Appointment of Kristin Luck to its Board

AI is making market research faster and more scalable through conversational and mobile-first tools. While AI automates analysis and insight generation, human expertise remains essential for strategy and decision-making.
EC
Eileen Campbell Chair and Co-founder, Reid Campbell Group | 19 Apr 2022

Rival Group Inc., owners of Rival Technologies and Reach3 Insights, announced today the appointment of Kristin Luck to the board of directors. With this addition, Rival Group's Board will comprise seven directors, four of whom are female—further underscoring the company’s commitment to diversity and gender equity.

Kristin Luck is a serial marketing technology and services entrepreneur with three private equity-backed exits. She is known for building innovative technology-led companies that scale quickly through non-traditional sales and marketing techniques.

"We built Rival Group to be a change agent and a disruptor in the research technology and consulting space. I can think of no better individual to help us on this journey than Kristin,” said Eileen Campbell, Co-founder and Executive Chair at Rival Group. “We’re excited to have her join us at this pivotal time in our growth.”

Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world prior to its sale. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher, which she helped lead to seven consecutive years of double- and triple-digit growth prior to its sale. The company eventually became part of Forsta, where she sits on the Board of Directors. Forsta was acquired in March, 2022 by Press Ganey.

Currently President of ESOMAR, Kristin regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.

“Not only has Rival Group found the sweet spot between cutting edge research technology and seamless continuum of customer support and consulting, they’ve done it with inspirational group of innovators, including many female leaders at all levels of the business,” says Kristin.

About Rival Group Inc

The Rival Group Inc. is driven by the belief that the research industry will be fundamentally improved by adopting the mobile-first technologies and conversational methodologies that uncover deeper, richer more actionable insights.

Media Contact:
Ben Hudson
Head of Marketing, Rival Group Inc
Ben@rivaltech.com
778.235.2579
Rivalgroup.io
Eileen Campbell
Written by Eileen Campbell Chair and Co-founder, Reid Campbell Group

latest blog posts

Read everything else

All Topics Best Practices Trends Insights Industry News Rival Product Updates Interviews Case Studies Rival News and Announcements Research on Research

Best Practices

Fuel Cycle Competitors: Top Community Platform Alternatives

Fuel Cycle is a well-established name in the market research online community and experience management space, and for a...

Kelvin Claveria Kelvin Claveria
23 Jun 2026

Best Practices

Top Customer Research Platforms: Best Software For Actionable Insights

In many industries today, deeply knowing your customers remains a huge competitive advantage. Salesforce’s State of the ...

Kelvin Claveria Kelvin Claveria
19 Jun 2026

Best Practices

Only 14% of CMOs Feel Ready for What's Coming. Here's the Solution.

Marketing leaders are facing big challenges in 2026. According to CMO Outlook 2026, a report from Lippincott and Bloombe...

Kelvin Claveria Kelvin Claveria
18 Jun 2026

Best Practices

Forsta Competitors: Enterprise CX & Market Research Tech Alternatives

Forsta has earned its place as one of the most established names in market research and experience management technology...

Kelvin Claveria Kelvin Claveria
11 Jun 2026

Best Practices

Your Market Research Panel Has a Trust and Data Problem. Here's the Fix.

Data quality and fraud are, for better or for worse, some of the hottest topics in market research in 2026. Insight lead...

Kelvin Claveria Kelvin Claveria
09 Jun 2026

Insights Industry News

Top Market Research Companies in 2026

Every year, Greenbook's GRIT Business & Innovation Report surveys thousands of insights professionals to identify wh...

Kelvin Claveria Kelvin Claveria
05 Jun 2026

How to Choose Market Research Software in 2026

Choosing market research software can feel overwhelming. There are hundreds of platforms on the market, each claiming to...

Admin
04 Jun 2026

Best Practices

If You Send It, You Own It: The AI Rule Insights Teams Need

AI is getting faster, cheaper, and more capable every quarter. But the problems it's creating inside research and insigh...

Kelvin Claveria Kelvin Claveria
03 Jun 2026

Best Practices

Alida Alternatives: Research Community and CXM Companies to Consider

For organizations that want to be truly customer-centric, having an insight community is a big step. According to Custom...

Kelvin Claveria Kelvin Claveria
02 Jun 2026

Insights Industry News

AI Slop in Market Research: Rival Study Reveals a Growing Trust Crisis

AI slop is taking over the workplace. In fact, according to Harvard Business Review, it’s already impacting productivity...

Kelvin Claveria Kelvin Claveria
28 May 2026

Trends

Synthetic Data, Human Judgment, and the Future of Market Research

A conversation with Dale Evernden on synthetic data and personas in the market research space

Kelvin Claveria Kelvin Claveria
28 May 2026

Best Practices

Qualtrics Alternatives: Top Research and VoC Platforms for Insights

Qualtrics has long been one of the most recognized names in survey software and Voice of Customer (VoC) research. It hel...

Kelvin Claveria Kelvin Claveria
22 May 2026