We’re beyond excited to share some amazing news: Rival Technologies and Reach3 Insights have made it onto Greenbook’s 2024 GRIT Top 50 Most Innovative Suppliers (aka “GRIT 50”) list for the sixth year in a row! Even more exciting? This year, Rival Group hit the #9 spot, marking our very first time in the top 10, while Reach3 Insights climbed to an impressive #5 in the full-service research agency category.

Being recognized as one of the top market research companies in 2024 means so much to us, and we owe it all to our amazing customers, partners, and friends who voted for us in the annual GRIT survey. It’s humbling to be ranked alongside some of the biggest, most established names in the industry. 

As Greenbook’s Lenny Murphy pointed out in the full Greenbook Research Industry Trends (GRIT) Business & Innovation Report, companies like Rival Group may be smaller in size and significantly younger than companies like Ipsos and Kantar, but we’re making a big impact when it comes to innovation and brand awareness. Hearing that from someone like Lenny is incredibly validating — and motivates us to keep pushing the boundaries in the insights industry.

What Being in the GRIT Top 50 Means to Us

The annual GRIT Report isn’t just a ranking; it’s a celebration of progress, creativity, and bold ideas in market research. For us, being included validates the work we’ve done over the past year to reimagine what’s possible in our industry.

The annual GRIT Report isn’t just a ranking; it’s a celebration of progress, creativity, and bold ideas in market research. 

In case you missed it, here are just a few of the ways we’re shaking things up in market research and insights:

Rival Labs: Pioneering Conversational Research

We launched Rival Labs, a dedicated innovation hub that’s redefining conversational research with cutting-edge AI market research tools. From AI Summarizer to Tone Refinement features, our approach to AI for market research is to make gathering and generating authentic, high-quality insights faster and more scalable. Collaborations with forward-thinking brands like ŌURA show how Rival Labs is shaping the future of tech-driven, agile research.

Unprecedented Growth & Momentum

2024 has been a record-breaking year for Rival Technologies and Reach3 Insights as we saw: 

• 260% growth in new platform business
• An 84% increase in EBITDA
• 23 new hires and 17 promotions, growing our team by 15%!

Our mobile-first, conversational approach has been a game-changer for amazing brands like Cash App, John Deere, and Kellanova, driving stronger connections with their customers while delivering real business results.

Community 2.0: A Fresh Take on Insight Communities

Our Community 2.0 solution reimagines traditional insight communities by prioritizing mobile-first, conversational engagement. This method goes beyond boring static surveys. Rather, it uses modern, mobile-first techniques to encourage participants to share authentic feedback through video, images, and text right from their phones. The result?

• Completion rates over 85%
• Response rates as high as 60%

Community 2.0 is making research faster, richer, and more engaging for both participants and brands. We’re really proud that this solution from Rival Tech and Reach has emerged one of the top insight community platforms today. 

Voice of Market: Expanding Reach Beyond Customers

Our new Voice of Market (VoM) solution helps brands tap into diverse audiences in real-time. By combining high-quality panels with conversation research design, insights pros and marketers can now get higher-quality and deeper feedback. Whether it’s DIY research, assisted serve (through Rival’s customer success team) or full-service support from Reach3, VoM is helping brands uncover fresh insights and make smarter decisions faster.

GRIT Top 50: What’s Next?

To all the companies recognized in the 2024 GRIT Top 50: congratulations! We’re honored to stand among you, and we see this as a shared celebration of our collective commitment to innovation.

For us, being included in the GRIT Report is not just an award — it’s a responsibility. We’re more inspired than ever to keep rivaling the status quo, and helping Reach3 clients and Rival customers reach the next level. (Puns here are kinda intended — sorry not sorry! 😅) 

From all of us, thank you for believing in our mission and supporting our journey into becoming one of the top market research and insight companies today. Here’s to another year of learning, growing, and innovating together!