Insights for innovation overdrive

Learn how Hyundai used conversational, mobile-first techniques to fuel product development, UX and CX decisions.


More about this presentation:

When Hyundai put BotRide — an autonomous-driving, on-demand ride-sharing service — in beta in late 2019, the company wanted to capture user feedback at all stages of the program. To build a business strategy around this innovation, the auto leader partnered with Reach3 Insights to capture consumer perceptions, key motivators and barriers for the service, and product and user-experience improvements that would accelerate adoption.  

Watch this session to learn how Hyundai:  
- Used mobile messaging-based insight technologies to capture robust quantitative and qualitative inputs across every touchpoint in the user experience
- Uncovered in-the-moment insights that product teams used to fuel iterative service enhancements
- Created insight-driven personas to inform pricing, user experience and other product decisions  

- Elijah Kim, Senior Manager, Market Research, Hyundai Motors America
- Jon Dore, SVP & Founding Partner, Reach3 Insights 
- Andrew Reid, CEO & Founder, Rival Technologies

Re-imagine your approach to in-the-moment research

Learn how to capture robust quant and rich qual feedback in real-time. Download Stop Relying on Recall for best practices or contact our team directly to learn more about the Rival platform.