Rival allowed Brunswick to quickly gather rigorous quant data and deeper, richer qual feedback from their consumers in one agile learning stream. Using our solution, Brunswick made insight-driven decisions in a matter of hours and days—not weeks or months.
In order to get comparable data and insights at this scale, Brunswick would have had to run dozens of ad-hoc studies with considerable expenses. The community allows Brunswick to run rapid, repeatable studies at scale with a variety of key customer segments.
Rival's Recruitment APIs allow Brunswick to recruit new insight community members continuously and automatically, helping the company get ongoing insights from boaters.