Culture Keepers: How Paramount is re-imagining audience engagement to keep its pulse on culture

Learn how Paramount engages its mobile community of Gen Z and Millennial trend-setters using the Rival platform. 


More about this presentation:

Velocity is an internal agency of Paramount with a simple but important goal: develop intellectual property and youth culture insights that position Paramount to the advertising and marketing community and build value for partners. Meeting this goal requires understanding what’s happening now, but also getting foresight on the future of everything from politics and family dynamics, to fashion and online dating.

A diverse community of trend-setters is helping Paramount keep its pulse on culture. Thinking beyond standard, boring survey questions, Paramount is using Rival’s mobile-first market research platform to engage young consumers in meaningful conversations that reveal the biggest trends today and the most important forces shaping the future.

Watch now to learn how to:

πŸ‘‰ Use next-gen recruitment tactics (including social media) to build a highly engaged community of Gen Zs, Millennials and other influential consumer groups
πŸ‘‰  Ask better questions on mobile to get authentic, more candid feedback
πŸ‘‰ Capture compelling qual inputs (including selfie videos) at scale that help punctuate quant data and provide richer context
πŸ‘‰ Use cultural intelligence and insights to help brand partners, develop thought leadership and drive revenue


πŸ‘‰ Dana Wade, VP of Creative Strategy and Cultural Intelligence, Paramount
πŸ‘‰ Julia Morton, Director of Customer Success, Rival Technologies
πŸ‘‰ Andrew Reid, CEO & Founder, Rival Technologies

Goodbye surveys...hello chats! πŸ‘‹

Learn why 93% of respondents prefer chat surveys over traditional surveys. Download our research-on-research to learn a better approach to capturing robust and rich insights from Gen Zs, Millennials and other hard-to-reach groups.