Results
By partnering with Rival Technologies, Canucks achieved their objective by obtaining real-time insights that would allow them to better their fan experience and enhance their brand partnerships.
A few notable examples:
- Conversational surveys helped the Canucks uncover the drivers that led to ticket purchase. Using surveys to measure the impact of different theme nights, the team got exposed to people’s awareness of these special events, as well as what people liked and disliked about them.
- Surveys helped measure sponsor recall—providing both Canucks and its sponsors actionable feedback on creating campaigns that betters fan experience and boosts partner awareness.
