The insight community helped improve many aspects of the fan experience.
For example, the Canucks used chats to measure the impact of different theme nights. Data from this study revealed people’s awareness of these special events as well as what people liked and disliked about them. Chats also help uncover the drivers that lead to ticket purchase.
By broadcasting chats during intermissions, the Canucks get real-time feedback on in-stadium campaigns running on that same night. This valuable insight not only helps measure sponsor recall—it also provides both the Canucks and its sponsors actionable feedback on creating campaigns that enhance the fan experience and boost awareness for partners.