The Company partnered with Rival Technologies to build a mobile-first insights community that brings both consumers and distributors into a single environment, with each group engaged differently depending on what's being tested.
The insight community gives the team a fast way to validate decisions before products reach the shelf. And every idea can be evaluated from multiple angles; consumers react to packaging, flavors and naming, while distributors weigh-in from a retail perspective.
Recruitment has evolved over time. What began as a reliance on sample vendors has expanded through targeted social campaigns that bring in a broader, more engaged audience that generates hundreds of completes per survey.
Rival's conversational, mobile-first approach makes it easy for participants to respond in the moment, driving higher engagement and more thoughtful input. Video plays a key role, capturing real reactions in context and adding a level of depth that structured surveys often miss.
The team also uses Rival's AI-powered tools to work more effectively with that unstructured data, quickly turning large volumes of video feedback into shareable highlight reels. This makes it easier for stakeholders across the business to see and hear what consumers are saying, helping insights land more clearly and carry through into decision-making.
"Rival’s AI Insight Reel tool has transformed how we deliver product feedback insights to stakeholders. Instead of spending more than three hours manually editing videos to showcase key customer reactions, the AI quickly compiles the most impactful moments. This allows us to deliver critical feedback faster, backed by compelling visual evidence of customer sentiment."
- Market Research Analyst, Major American snack-food manufacturer
