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One partner for every study: how Britebound simplified its research stack with Rival

One partner for every study: how Britebound simplified its research stack with Rival

Photo of Caroline Healy
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"Using Rival is really easy, and the platform has everything we need. The panels that they got us connected with have been amazing. They know us, know our projects and help connect us to the people who can answer our questions."

Caroline Healy

Director, Research & Insights
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38,547 survey completes

across 268 studies with Rival, since 2019

2 active insight communities

reaching hard-to-engage students and parents

50% lower research platform costs

after consolidating nationally-representative research with Rival

About Britebound

Britebound is a national, MA-based non-profit with a mission to inspire middle and high school learners to explore their interests, experience potential careers, and navigate a path to a meaningful and rewarding future. As education and career pathways rapidly change, the organization helps millions of young people today while reshaping the systems they will need tomorrow.​

Two elementary school students sitting at a table and drawing

The Challenge

Britebound's research team plays a dual role for the organization: internally, its findings shape product and program strategy; externally, research gets packaged into public-facing reports that build Britebound's credibility as a trusted voice on career readiness.

Rival powered Britebound's insight communities for ongoing conversations with students and parents, while another enterprise survey platform was used for large nationally-representative studies that inform its public reports.

The latter platform was expensive and often difficult to work with. Frequent changes in account managers, inconsistent project support and communication issues made projects more difficult to manage. It became clear that Britebound needed a more dependable partner for its national studies - one that could match the consistency it already relied on for insight communities.

The Solution

The answer for Britebound was to expand its existing partnership with Rival, consolidating insight communities and nationally-representative research with one trusted partner. Using Rival's Voice of Market solution, which combines high-quality panel audiences with conversational research technology, Britebound successfully moved its nationally-representative studies onto the Rival platform while maintaining the methodological standards its public reports depend on.

Examples of Rival mobile-first surveys sent out by Britebound

Why Britebound chose Rival

A trusted partnership: After years of successfully managing its insight communities with Rival, Britebound had confidence in both the platform and the team. Expanding the relationship to national research was a natural next step.

Consistent customer support: A dedicated Customer Success Manager and ongoing communication replaced the rotating account teams and project management challenges Britebound experienced with its previous provider.

Insight communities and vetted sample: In addition to powering its insight communities — including a flagship community of 2,800+ students ages 14 to 19 — Rival helps Britebound source trusted third-party sample for large national studies, giving the team one partner across a broader range of research.

Support for transparent research: As Britebound worked toward AAPOR Transparency Initiative certification, Rival facilitated conversations with panel providers and helped the team obtain the methodological information needed to document sample sourcing and research methods for publicly released studies.

"There’s a night and day difference in the customer service we get with Rival. Working with Brett and the Rival team has been a wonderful, continuous experience. We get the same high-quality data and user-friendly platform, but now we no longer have to deal with the ongoing frustration of communication issues, inconsistent customer service reps, and project managers changing in the middle of projects [that we experienced with another vendor]. With Rival, get a high-quality platform and exceptional customer service at a huge cost savings. We could not be happier."
- Caroline Healy, Director, Research & Insights

Key outcomes include:

Key outcomes include:

Expanding its partnership with Rival allowed Britebound to simplify its research technology stack while reducing costs and creating a stronger foundation for future research.

  • Lower research platform costs: By moving its national studies to Rival, Britebound reduced research platform costs by more than 50% without compromising on quality.

  • Simplified research operations: One platform now supports Britebound’s insight communities and national studies, giving the team a more streamlined approach to managing research.

  • A true partnership, not just a vendor: Dedicated support, regular communication and continuity lets Rival function as an extension of Britebound's own research team, rather than an outside vendor.

  • More focus on impact: By avoiding the back-and-forth emails and project friction common with its previous provider, Britebound's research team focuses on research that informs products, organizational decisions and published thought leadership rather than tedious logistics.

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