Newly promoted leaders reflect the companies’ commitment to talent development, innovation, and long-term client success.
VANCOUVER, BC and CHICAGO, IL – 29 July 2025 – Rival Technologies and Reach3 Insights, leaders in mobile-first, conversational research, today announced a new round of promotions across both organizations. So far in 2025, 23% of employees at the companies have earned promotions, a reflection of the company’s ongoing growth and culture of continuous professional development within a market research industry undergoing significant technological disruption.
“We built this company to challenge the status quo in research, and that starts with our people.,” said Jennifer Reid, Co-CEO and Chief Methodologist of Rival Group. “These team members are redefining what’s possible in insights by blending curiosity, creativity, and cutting-edge technology. Their growth is fueling our momentum and helping us shape the future of the industry.”
Recent promotions include:
Dale Evernden, Executive Vice President, Design & Innovation, Rival Technologies
Katie Lahman, Vice President, Reach3 Insights
Jared Streeto, Vice President, Reach3 Insights
Christine Nguyen, Vice President, Reach3 Insights
Kelvin Claveria, Senior Director, Demand Generation and Content, Rival Technologies & Reach3 Insights
Varun Jog, Research Director, Reach3 Insights
Sneha Udupa, Director, Technical Support, Rival Technologies
“These promotions are not just individual milestones, they’re a signal of how our mobile-first conversational approach is resonating in the market,” said Matt Kleinschmit, CEO and Founder of Reach3 Insights. “Despite continued headwinds across the industry, our teams are thriving by delivering innovative, AI-accelerated insight solutions and exceptional consultative services to clients navigating an increasingly complex consumer and market landscape.”
The announcement comes as Rival and Reach3 celebrate seven years in business, continuing to outperform industry benchmarks and expand partnerships with brands across CPG, technology, media, retail, financial services, pharma, and healthcare. Earlier this year, the companies announced that their parent company, Rival Group, merged with Angus Reid Group to form a $60-million enterprise with operations across the United States and Canada.
Rival Technologies and Reach3 Insights are the pioneers in conversational research and the leading authority on insight communities. Rival’s mobile-first, conversational platform helps transform conventional surveys into personalized research experiences that emulate the way people communicate today. Reach3 is an award-winning full-service consulting firm that uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights. Amplified by AI, Rival and Reach3’s conversational research approach delivers higher response rates, deeper engagement, and faster time-to-insights. To learn why brands like Coca-Cola, Dell Technologies, Kimberly-Clark, and Warner Bros. have made the switch to conversational, please visit rivaltech.com or reach3insights.com.
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Media contact: Marie Melsheimer, marie@andremktg.com, +1-541-815-3951
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