Even the most thoughtful studies can lose momentum when strategic workflows get bogged down by friction. Reaching the right participants, capturing thoughtful responses, and turning data into shareable insights are tasks that often take longer than they should. That slowdown can dull the impact of even the best research.
At Rival, we’ve focused some of our recent product updates on removing those friction points. The result is new ways to expand your reach, capture richer responses, and share findings faster, so your research keeps pace with the needs of your organization.
Your participants don’t all communicate the same way and not everyone relies on SMS or email, either. In many markets, SMS isn’t widely used, and inboxes often go unchecked across the globe. To keep engagement high, you need to meet people where they actually spend their time.
Capabilities like Rival’s new External Channel Distribution feature let you do just that. Now you can send surveys through third-party channels like your branded mobile app or WhatsApp. Helping you expand your reach and increase participation in your surveys.
Whether you’re targeting hard-to-reach subgroups or scaling a flagship study, this flexibility makes distribution more seamless, and more effective.
Even the best open-ended questions don’t always get thoughtful responses. The challenge for researchers is probing deeper when surveys are going out to thousands of recipients through a digital survey. Manually scripting follow-ups or moderating in real time takes time and effort, while sending generic probes can backfire, frustrating both participants and researchers.
To help, Rival’s Smart Probe listens first, probes second. Each response to a survey open-end is evaluated across multiple factors to generate a Thoughtfulness Score. When the score is lower than the threshold set by the researcher, the probe crafts a relevant follow-up in real time, prompting participants to expand their thoughts on the spot.
The AI Smart Probe applies the same kind of thoughtful judgment a researcher would, just handled automatically, at scale.
On average, 40% of respondents complete Rival surveys within the first hour of distribution. Insights start flowing almost immediately, but stakeholders often wait for decks to be built and summaries to be crafted while valuable insights sit idle. In fast-moving environments, those delays can mean missed opportunities.
The new Topline Report is designed to close that gap. It’s mobile-friendly, AI-enhanced, and fully customizable, enabling insights to be shared in real-time as responses roll in.
Instead of manually curating takeaways, the new Topline Report does the heavy lifting, so results can start conversations the moment they’re in.
Each of these updates removes friction at a key stage of the research process: reaching participants, capturing thoughtful responses, and sharing insights quickly. When used together, they create a faster, more connected workflow that keeps research moving at the pace of decision-making.
Got questions about insight communities and mobile research?Chat with one of our experts
No Comments Yet
Let us know what you think