Best Practices for Innovative Market Researchers

Every year, Greenbook's GRIT Business & Innovation Report surveys thousands of insights professional...

AI slop is taking over the workplace. In fact, according to Harvard Business Review, it’s already im...

Synthetic personas ranked among the top market research trends heading into 2026, so it was no surpr...

In a recent webinar with Greenbook, Lenny Murphy and our Co-CEO and Chief Methodologist Jennifer Rei...

If you work in insights, you've probably had a version of this conversation: someone at a dinner par...

(…and no — sadly, fun does not mean adding confetti GIFs to your next tracker — though I’m not not s...

Open LinkedIn on any given morning and you’ll see it: a parade of shiny features, dramatic “AI break...

If you’ve ever looked at your team’s calendars jammed full of meetings and thought, “Wow, when exact...

There’s been a lot of talk about agents lately. Not the kind that call you about your car’s extended...

We’re thrilled to share that we’ve once again been recognized in the annual Greenbook Research Indus...

If you’re a brand-side researcher looking to level up, the 2025 GRIT Insights Practice Report offers...

I just got back from IIEX North America 2025, and wow—what a ride. The energy was high, the ideas we...