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Kelvin Claveria Kelvin Claveria is Senior Director of Demand Generation and Content Marketing at Rival Technologies and Reach3 Insights | 24 Jun 2025

For many people and businesses, 2020 was a trying time. There’s still so much unknown, but what I do know for certain is that everything that once was in market research and innovation will evolve in our new economic and social normal. Now more than ever before, it’s imperative that we revisit our old tactics and reevaluate how we gather insights and co-create with our consumers to meet their ever-changing needs.

I’ve been engaged in research across a variety of categories to help clients understand the shifting preferences and behaviors of their customers. From the research that’s been done across various industries since the onset of COVID-19, I’ve seen a number of large trends emerge. Here are three notable examples to consider as you build your research strategies for 2021:

 
Kelvin Claveria
Written by Kelvin Claveria Kelvin Claveria is Senior Director of Demand Generation and Content Marketing at Rival Technologies and Reach3 Insights

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