Insights that tell stories and make headlines
Since 1968, Time Out has curated and created the best of the city to inspire and enable people to discover cities around the world — today in over 350 cities globally. In 2016, the brand set out to create an annual global research project to find out which are the world’s best cities, neighbourhoods, etc. — based on global survey data and the editorial curation Time Out has always been known for. The goal: the project should fuel everything from editorial, to global PR and brand campaigns — with responses that are as useful as they are scroll-stopping.
During the almost ten years of this project it has consistently become better and now, Time Out wanted to once again further evolve it — but instead of using standard surveys, the team built something that felt more alive and authentic: a global community of locals, sharing thoughts, stories, and honest opinions in their own words, across 60 countries and 45 languages — combined with AI tools, video responses, and Rival's smart chat-based market research platform.
Speakers:
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Anna Norfolk, Global Insights Manager, Time Out
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Jennifer Reid, Co-CEO and Chief Methodologist, Rival Group (Parent Company of Rival Technologies and Reach3 Insights)
