Using AI and insight communities to drive impact
In the fast-paced world of fintech, things change quickly, especially what customers need and want. Staying ahead requires investing in research that can keep up.
In this session, you’ll learn how Cash App, a leading financial services platform, took a fresh look at how it gathers insights. It has traded traditional, boring surveys for a more dynamic, mobile-first and conversational approach. The company launched multiple communities on the Rival platform, connecting with 27,000+ users. High-quality, real-time feedback from these communities supports a wide range of research and business needs, including segmentation, diary studies, creative testing and more.
You’ll also discover how Cash App’s research team integrates AI into their workflow – from survey authoring to analysis – to deliver timely and actionable intelligence that informs product development and marketing strategies.
