[Vancouver, Feb 6, 2024] - Rival Technologies and Reach3 Insights, leaders in conversational research and mobile-first engagement announced today the appointment of new Board Chairperson Kristine Steuart along with two new board members Gary Bennewies and Brian Craig. In tandem with these additions, Paula Catoira former Chief of Staff for the CEO at Allocadia was named Chief Marketing Officer.
“Rival Tech and Reach3 have enjoyed robust client growth and profitability through 2023 despite macro-economic challenges, inflation and a pull-back in the tech sector. The changes in our board and the promotion of Ms. Catoira to CMO were orchestrated to capitalize on this momentum and take our businesses to the next level” says Andrew Reid, Founder and CEO of Rival Technologies.
In the role of CMO, Ms. Catoira is responsible for driving go-to-market strategy and execution. She will also lead the marketing team, sales development and revenue operations. Ms. Catoira joins Rival after playing an instrumental role in the success and eventual acquisition of marketing management platform Allocadia by BrandMaker; a portfolio company of Rubicon Technology Partners.
Ms. Catoira’s role as CMO will see her, once again, working closely with new Board Chairperson and former CEO and founder of Allocadia, Kristine Steuart. As the company’s CEO, Ms. Steuart led Allocadia from a start-up to a global organization with hundreds of customers and formed partnerships with several prominent Fortune 400 brands. Ms. Steuart was named one of the “Top 10 Women in Tech to Watch” by inc. magazine, and one of B.C.’s top 35 most influential women in business.
“Rival and Reach3 are positioned to capitalize on a significant shift in the research industry bolstered by a roster of global brands that have embraced the potential of conversational research methods and technology. They’ve assembled a world-class team and built a world-class product, capturing market-share in a massive market with their global brand name customers. I am thrilled to be part of this team and part of a movement that is going to re-shape the future of research and customer engagement” says Ms. Steuart.
New additions to the board also include research industry legend, and former CEO of Ipsos Canada Gary Bennewies alongside serial entrepreneur Brian Craig. Mr. Craig has an extensive background in entrepreneurial technology and venture capital. He played a large role in guiding Solium, an employee equity management platform, to over a $100m in revenue and a $1bn exit to Morgan Stanley.
Rival Technologies and Reach3 Insights are the pioneers in conversational research and the leading authority on insight communities. Rival’s mobile-first, conversational platform helps transform conventional surveys into personalized research experiences that emulate the way people communicate today. Reach3 is an award-winning full-service consulting firm that uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights. Amplified by AI, Rival and Reach3’s conversational research approach delivers higher response rates, deeper engagement, and faster time-to-insights. To learn why brands like Coca-Cola, Dell Technologies, Kimberly-Clark, and Warner Bros. have made the switch to conversational, please visit rivaltech.com or reach3insights.com.
Ben Hudson, SD Marketing