Learn how to transform the commercial impact of your Insight team with Insight Management Academy's James Wycherley.
The corporate Insight sector is at an inflection point. On one hand, the corporate appetite for insight has never been higher, and new AI tools and platforms provide endless opportunities.
On the other hand, demand for ad hoc, "can you just?" requests has stopped many teams from becoming real strategic drivers.
In this lively webinar for client-side researchers, IMA Chief Executive James Wycherley and Rival Group CMO Paula Catoira will discuss the current state of corporate insights and what it takes to step forward and lead Insight into the future.
September 16, 2025
9:30 am PST / 12:30 pm EST / 5:30 pm BST
‼️ As a thank you, we're giving corporate researchers who join us live on September 16 a copy of James' book, The Insight Leader’s Playbook.
Join "Leading Insight into the Future" to learn:
- How to create an Insight leader's playbook that's relevant to building the capability needed in your organization
- The 4 behavioural roles that Insight professionals need to adopt today
- Setting up your team to unlock the most commercial value and manage corporate risks
About James Wycherley
James joined the Insight Management Academy (IMA) as chief executive in May 2015 after 10 years as Director of Customer Insight and Analysis at Barclays.
He hosts the Insight forums, and oversees the delivery of advice, benchmarking, team development and best practice support to the IMA’s 95 corporate Insight team members, which include organizations as diverse as Amazon, Google, eBay, McDonald’s, Nestle and Sony to public sector organizations and charities.
James published his first book, Transforming Insight in 2020, and his second, The Insight Leader’s Playbook in 2025. He also hosts the client-side Transforming Insight podcast, downloaded 19,000 times over the last 4 years, and holds the record for most Quirk’s event presentations (59 so far!)
