Higher appetite for insight hasn't translated into more strategic influence
The "can you just?" trap
Ad hoc requests keep piling up, leaving little room to build anything strategic.
Untapped AI opportunity
New tools promise more capacity, but few teams have a clear plan to actually use them.
Unclear team roles
Without defined behavioral roles, it's hard to know what "leading" Insight actually looks like day to day.
Commercial risk
Teams that can't prove commercial value are the first to get deprioritized when budgets tighten.
A leader in outdoor grilling, Weber updated its four global communities to better engage younger consumers.
Watch the webinar
Learn the trends and technologies shaping how insight leaders are thinking about impact, quality and engagement in the age of AI.
See the trends
Learn the impact of conversational research on engagement, data quality and depth of insights.
Dive into the research
