They tune you out
Gen Z isn't waiting for your long email surveys. The channels that worked for everyone else don't reach them.
They smell a fake
Around 79% say brands are never honest enough. One inauthentic word in your survey intro and you've lost them.
They fact-check you
Make a claim and their reflex is to check Google, Reddit, or ChatGPT. Any disconnect between what you say and do gets noticed.
They don't stick around
Already less likely to participate in research, Gen Z drops off fast when the experience feels like a chore.
A leader in outdoor grilling, Weber updated its four global communities to better engage younger consumers.
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