Real people
Engage any audience though SMS, mobile, and other conversational channels that reach people in the moment.
High-stakes decisions can’t wait, and your insights can’t afford to be wrong. Rival AI scales the impact of real human responses, so every insight is fast, defensible, and ready to act on.
Most AI in research is optimized for outputs. But increasing research volume without maintaining insight quality doesn't help drive decisions.
With Rival, real people validate, AI compounds what you learn, and every loop makes your research smarter.
Turn every study into intelligence your agents can reach and act on, wherever they work.
Every study securely indexed for citation-backed, cross-study retrieval
Define your audiences and learnings once, carry them into every study
Connect external agents through Model Context Protocol, the industry standard.
Why Rival
Real, thoughtful responses from real people, enriched through conversation, validated for quality, and interpreted with researcher judgment.
Engage any audience though SMS, mobile, and other conversational channels that reach people in the moment.
AI-powered conversational surveys that feel like chatting with a friend help people say more, and what they really mean.
AI analyzes high-volumes of unstructured data and auto-generates insights complete with highlight reels to back up every finding.
Researcher strategy, expertise, and judgment are built into the platform, helping people stay in control of every decision.
The Thoughtfulness Score™ measures open-ends across 10 research-grade dimensions to trigger intelligent follow-ups only when needed, adding depth without bloating surveys.
More thoughtful responses with AI probing vs. traditional open-ends
Of participants find AI probe questions relevant
Words collected through AI probing
TIME SAVED
"The AI highlight reel tool transformed how we deliver product feedback. It compiles the most impactful moments, fast, and with compelling visual evidence."
SCALED OUTPUT
"In a year, we're probably producing three to four times as much results, studies, and feedback to the company using this community than we were able to before."
RESEARCHER EXPERIENCE
"Rival gets it. In a field where everyone is nervous about what AI means for their career, it's refreshing to work with a partner who is designing AI solutions that amplify what researchers do best."
A connected set of agents and capabilities that move with your research, from question to insight to decision.
Turns open-ended responses into stakeholder-ready insights.
Go from approved questions to a fielded survey automatically.
Smart fielding that maximizes for results.
Bring insights to life without the manual effort.
Build organizational intelligence that compounds with every study.
Ground recruitment and synthetic sample in the reality of your personas.
Get a head start to validation with a synthetic complement to real human input.
Rival is built to meet the security, privacy, and compliance standards that regulated enterprises require. Your data — and your respondents' data — is protected by independently audited controls, and never used to train AI models.
Rival AI isn't all-or-nothing: every feature toggles on or off individually, so you apply it only where it makes sense in your workflow.
Each AI feature is opt-in by design and off by default. You choose which capabilities to turn on, so AI is only used intentionally.
No. Rival never trains AI models on your data. It stays yours, used only within your own secure workflows, never to improve someone else's model.
Rival integrates leading models like OpenAI, Google, and Anthropic through secure enterprise APIs, matching the right model to each task instead of locking you into one system.
Every AI output is tested, scored for confidence, and traceable back to the original response, so low-confidence results get flagged for researcher review, not accepted blindly.
Rival is SOC 2 compliant, ISO/IEC 27001 certified, and HIPAA-ready, with the same enterprise-grade security applied to every AI feature.
You do, always. Rival never claims ownership of your data or the insights and outputs built from it.
Read our full ESOMAR 20 Questions on AI response for a deep dive into our AI governance, model choices, and security practices.
The best way to understand Rival is to see it in action. Book a demo and we'll show you how teams like yours are getting faster, richer insights using the Rival platform.