The shift

Fast AI is easy. Trusted AI is hard.

Most AI in research is optimized for outputs. But increasing research volume without maintaining insight quality doesn't help drive decisions.

Data quality concerns have increased 40% year-over-year (GRIT 2025)
The Human Context Layer

AI is only as good as the human context it's grounded in

With Rival, real people validate, AI compounds what you learn, and every loop makes your research smarter.

YOUR TRUSTED RESEARCH LAYER 

Research, ready for the agentic era

Turn every study into intelligence your agents can reach and act on, wherever they work.

Governed knowledge bases

Every study securely indexed for citation-backed, cross-study retrieval

Reusable research context  

Define your audiences and learnings once, carry them into every study  

Agent-ready architecture 

Connect external agents through Model Context Protocol, the industry standard. 

Connects via MCP |
  • Claude
  • ChatGPT
  • Gemini
  • Copilot
  • + more

Now piloting with select customers.

Book a demo

Why Rival

Human truth: the foundation of trusted AI

Real, thoughtful responses from real people, enriched through conversation, validated for quality, and interpreted with researcher judgment.

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Real people

Engage any audience though SMS, mobile, and other conversational channels that reach people in the moment.

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Engaging experiences

AI-powered conversational surveys that feel like chatting with a friend help people say more, and what they really mean.

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Supercharged analysis

AI analyzes high-volumes of unstructured data and auto-generates insights complete with highlight reels to back up every finding.

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Human in the loop

Researcher strategy, expertise, and judgment are built into the platform, helping people stay in control of every decision.

Drive thoughtful responses, not survey fatigue

The Thoughtfulness Score™ measures open-ends across 10 research-grade dimensions to trigger intelligent follow-ups only when needed, adding depth without bloating surveys.

300%

More thoughtful responses with AI probing vs. traditional open-ends

94%

Of participants find AI probe questions relevant

5x

Words collected through AI probing

AI Thoughtfulness Scoring

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Customer proof

Trusted by insights teams who can't afford to be wrong

TIME SAVED

"The AI highlight reel tool transformed how we deliver product feedback. It compiles the most impactful moments, fast, and with compelling visual evidence."

Pam
Pam Burchard
Market Research Analyst, McKee Foods

SCALED OUTPUT

"In a year, we're probably producing three to four times as much results, studies, and feedback to the company using this community than we were able to before."

thomas
Thomas Drummy
Director of Insights & Analytics, Evenflo

RESEARCHER EXPERIENCE

"Rival gets it. In a field where everyone is nervous about what AI means for their career, it's refreshing to work with a partner who is designing AI solutions that amplify what researchers do best."

Audrey-Cochran
Audrey Cochran
VP, Urban One 
Inside the platform

What's inside Rival AI

A connected set of agents and capabilities that move with your research, from question to insight to decision.

Agents for the full research workflow

Unstructured Data Agent

Turns open-ended responses into stakeholder-ready insights.

Authoring Agent

Go from approved questions to a fielded survey automatically.

Distribution Agent

Smart fielding that maximizes for results.

Fielding that ensures quality

Thoughtfulness Score™

Ensure deep, thoughtful responses without survey fatigue.

Watch a demo

AI Tone Refinement

Make every survey conversational and on-brand.

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AI Smart Probe

Get more depth to shallow answers with intelligent follow-ups.

Watch a demo

Reporting and storytelling

AI Summarizer

Turn hours of open-ends into clear themes in minutes.

Watch a demo

Topline Report

Share results in real-time, not weeks later.

Watch a demo

Unstructured Data Agent

Bring insights to life without the manual effort.

Foundation for AI-native research

Rival Knowledge Bases

Build organizational intelligence that compounds with every study.

Persona Blueprints

Ground recruitment and synthetic sample in the reality of your personas.

Synthetic Sample

Get a head start to validation with a synthetic complement to real human input.

security & compliance

Security and privacy, built in

Rival is built to meet the security, privacy, and compliance standards that regulated enterprises require. Your data — and your respondents' data — is protected by independently audited controls, and never used to train AI models.

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Rival AI isn't all-or-nothing: every feature toggles on or off individually, so you apply it only where it makes sense in your workflow. 

Frequently Asked Question on Rival AI

Is Rival AI on by default, or can I control when it's used?

Each AI feature is opt-in by design and off by default. You choose which capabilities to turn on, so AI is only used intentionally.

Does Rival train AI models on my data?

No. Rival never trains AI models on your data. It stays yours, used only within your own secure workflows, never to improve someone else's model.

What AI models power Rival's platform?

Rival integrates leading models like OpenAI, Google, and Anthropic through secure enterprise APIs, matching the right model to each task instead of locking you into one system.

How does Rival keep AI outputs accurate and prevent bias or hallucinations?

Every AI output is tested, scored for confidence, and traceable back to the original response, so low-confidence results get flagged for researcher review, not accepted blindly.

Is my data secure and compliant?

Rival is SOC 2 compliant, ISO/IEC 27001 certified, and HIPAA-ready, with the same enterprise-grade security applied to every AI feature.

Who owns my data and the insights AI helps generate?

You do, always. Rival never claims ownership of your data or the insights and outputs built from it.

Where can I learn more about Rival's approach to responsible AI?

Read our full ESOMAR 20 Questions on AI response for a deep dive into our AI governance, model choices, and security practices.

Every great insight starts with a conversation — including this one

The best way to understand Rival is to see it in action. Book a demo and we'll show you how teams like yours are getting faster, richer insights using the Rival platform.