Learn 5 practical ways to apply agentic Ai into your market research practice.
Agentic AI isn’t a future trend. It’s already changing how research teams work.
McKinsey reports that 62% of organizations are experimenting with AI agents. Other studies have shown that 78% of researchers expect agents to run most research projects by 2028.
So the real question isn’t whether to adopt agentic AI. It’s how to do it responsibly—without losing rigor, transparency, or human judgment.
"5 Ways to Apply Agentic AI Into Your Market Research Practice" is a short, no-hype guide for insight teams who want to move forward with confidence. Get your copy to learn:
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Identify the best places to start in your research workflow
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Design AI agents around real research jobs, not abstract use cases
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Increase speed without sacrificing human creativity or judgment
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Keep humans in the loop to protect trust and quality
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Build lasting capability, not one-off experiments
