For more than a decade, Time Out’s Global City Survey has been the research foundation behind its annual Best Cities ranking. To build on its success, Time Out partnered with Rival to evolve the participant experience.
No boring surveys
Time Out move away from a more traditional survey experience towards one designed to feel closer to a conversation.
No compromise
The research retained its scale and structure — engaging 18,500 people across nearly 60 countries in 45 languages.
Ongoing insights
Following the success of the Global City Survey, Time Out launched an insight community focused on Gen Z and millennial city dwellers.
