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SPECIAL VIRTUAL EVENT

Driving Customer Obsession With An Insight Community

Leaders want answers fast and customers up close. See how The Knot's community delivers both, and how MCP and knowledge bases come next.

On demand recording60 minutes

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Uncovering the "why" behind the click

The Knot, a leading global wedding technology platform and marketplace, launched a community to address critical challenges.

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Robust web and behavioral analytics, but missing motivations and decisions

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Leadership made customer obsession a priority and wanted insights on "what's coming next?"

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Lack of full visibility into relationship milestones: the "vacant middle."

What's covered: Practical tips to run your insight community

1

Support strategic depth and everyday speed

Hear case studies of how The Knot runs longitudinal studies and quick pulses from one insight community, answering CEO priorities and product questions alike.

2

Make insights stick across the business

Tips on socializing insights from your research community and building meaningful relationships with your stakeholders.

3

Capture attention with video

Take videos from your community and use them for leadership and onboarding presentations to bring the real voice of the customer.

4

Use MCP and knowledge bases to amplify

Get insights from your community into AI tools and platforms your stakeholders already use.

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Featuring insight community case studies and examples

Featuring

Sam Joneswood

Sam Joneswood

Insights Lead, The Knot Worldwide

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Andrew Reid

Andrew Reid

CEO and Founder, Rival Technologies

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Recognized and awarded by industry experts.

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If you want to make a bigger impact with an insight community platform, then this special virtual event is for you.