The beginning of a new year—and a new decade!—provides a unique opportunity to reflect on the current state of market research and imagine what's next.
Featuring predictions from analysts and marketing leaders, this ebook is a guide for insight professionals who want to be at the forefront of innovation in the 2020s.
✔️ How the evolving role of the Chief Marketing Officer shapes expectations for market research teams
✔️ Why 35% of organizations plan to go beyond surveys 😲 to capture deeper, richer customer insights
✔️ How to use videos submitted by research participants 🤳 for storytelling and to earn more influence, visibility and budget in the organization
✔️ Why only 26% of consumers trust market research—and what can be done about it