Join Rival Technologies for an early look at the Emerging Consumer Index, our syndicated research program that consistently tracks the attitudes, behaviours and everyday realities of consumers ages 18–30 across the United States and Canada.
Explore select insights from the first few waves and see how your team can use the Emerging Consumer Index to better understand and reach Gen Z consumers.
Video-verified respondents
Twice a month, surveys are fielded to members of Rival's proprietary panel of real, human respondents.
Deeper, contextual answers
Mobile-first, conversational survey methodology drives more thoughtful responses and video submissions.
An interactive Knowledge Base
AI co-pilot helps you explore the knowledge base and dive deeper into the data you're most interested in.
From Gen Z’s financial reality and spending behavior to their attitudes towards AI and media, ECI tracks the topics that matter.
Use ECI’s built-in knowledge base and AI co-pilot or use our MCP to interrogate the data using your own AI platforms.
Review qualitative responses and video testimonials that help explain Gen Z emotions, motivations and attitudes.
See how the ECI can help inform brand decisions, support your own Gen Z research projects, and provide context for AI solutions.
Explore timely Gen Z questions with ECI.
If you want to make a bigger impact with an insight community platform, then this special virtual event is for you.