LIVE DEMO | GEN Z TRENDS 2026

Explore Gen Z insights with the Emerging Consumer Index

Join Rival Technologies for an early look at the Emerging Consumer Index, our syndicated research program that consistently tracks the attitudes, behaviours and everyday realities of consumers ages 18–30 across the United States and Canada.

On-demand recording| 45 minutes

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See the Emerging Consumer Index in action

Explore select insights from the first few waves and see how your team can use the Emerging Consumer Index to better understand and reach Gen Z consumers.

icon Video-verified respondents

Twice a month, surveys are fielded to members of Rival's proprietary panel of real, human respondents.

icon Deeper, contextual answers

Mobile-first, conversational survey methodology drives more thoughtful responses and video submissions.

icon An interactive Knowledge Base

AI co-pilot helps you explore the knowledge base and dive deeper into the data you're most interested in.

What you'll learn

1

What’s shaping the lives of emerging consumers

From Gen Z’s financial reality and spending behavior to their attitudes towards AI and media, ECI tracks the topics that matter.

2

How to go deeper on a Gen Z insight

Use ECI’s built-in knowledge base and AI co-pilot or use our MCP to interrogate the data using your own AI platforms.

3

Where to find more context

Review qualitative responses and video testimonials that help explain Gen Z emotions, motivations and attitudes.

4

What to do next with the data

See how the ECI can help inform brand decisions, support your own Gen Z research projects, and provide context for AI solutions.

Featuring

Maddy Wilson - Rival Technologies

Maddy Wilson

Director of Product Marketing, Rival Technologies

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Mireia peace - Rival Technologies

Mireia Peace

Solutions Director, Rival Technologies

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Recognized and awarded by industry experts.

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Watch now

If you want to make a bigger impact with an insight community platform, then this special virtual event is for you.