May 4, 2021, Vancouver, BC and Chicago, IL — Rival Technologies and Reach3 Insights announce the launch of their gaming insight solution — a mobile messaging-based platform that utilizes conversational research design principles to uncover deeper, richer and forward-thinking actionable insights from gamers.
Unlike traditional approaches, the gaming insight solution uses video selfies, images, emojis, GIFs and observational approaches to add authentic culture and context to consumers’ responses. Additionally, this approach provides marketers with dynamic mobile deliverables, including shareable “on-the-go” insights for any type of stakeholder, with robust quant and qual research in one learning stream.
"With the global games industry growing 20% in 2020, gamers are now at the forefront of emerging trends in the tech and entertainment industries," says Andrew Reid, CEO and Founder of Rival Technologies. "To keep from falling behind in today’s competitive landscape, gaming brands need to rethink their approach to how to reach and talk to these people. Email-based surveys are dead tech — today, gamers are on mobile and social media platforms. Our tech makes it easy for brands to capture feedback from thousands of gamers through these popular channels.”
Matt Kleinschmit, CEO and Founder of Reach3 Insights, adds, “The gaming community today is more diverse than ever, attracting new segments like women, BIPOC players, Gen Zs and Millennials. It’s no wonder companies from a wide variety of industries—retail, CPG and media, just to name a few—are very interested in talking to gamers. Our solution enables brands to have ongoing conversations with gamers at scale to understand the underlying motivations and emotions driving their behaviors.”
The gaming insight solution can be used for competitive game assessment, trend monitoring, content development and message testing, among other use cases.
For example, online gaming platform Roblox, is using the gaming insight solution to understand how the pandemic is impacting digital relationships and their “play together” mission to create a space where people can be themselves. Working with Reach3 Insights powered by Rival Technologies, Roblox recruited 3,000 of its Twitter followers to share feedback in a variety of ways, including video, while exploring the evolution of their online friendships.
“As games become an always evolving platform, getting real-time feedback from our players is even more important,” said Maria Silvanskaya, Former Director of Marketing, Roblox. “Reach3 powered by Rival made it possible for us to collect rigorous quantitative data and compelling video testimonials in one learning stream.”
Since launching in 2017, Rival and Reach3 have grown rapidly. Both companies are included in the 2020 GreenBook Research Industry Trends (GRIT) Business & Innovation Report, securing ranking in the strategic consulting and technology “most innovative” lists as well as the GRIT Top 50. Both companies have also received industry awards, including the 2019 EXPLOR Award for Reach3 and the Next Gen Market Research Disruptive Innovation Awards for Outstanding Disruptive Start-up for Rival.
Rival Technologies is the company behind the world’s first enterprise mobile messaging-based market research platform. The company’s solutions enable industry-leading brands Pepsico, Diageo and REVOLT MEDIA & TV to engage the modern mass consumers in the moment that matter most. By leveraging the smartphone’s chat, video and voice technologies, the Rival platform enables marketers and researchers from global brands to capture robust quantitative and rich qualitative feedback and unlock the fast, iterative and ongoing insights they need to improve business outcomes. Rival is part of the Reid Campbell Group and a sister company to Reach3 Insights, a full-service consultancy that uses immersive and in-the-moment research and dynamic digital storytelling to deliver deep experiential insights that inspire action. For more information, visit rivaltech.com.
Interview opportunities with Andrew Reid, Founder and CEO of Rival Technologies, and Matt Kleinschmit, CEO and Founder of Reach3 Insights, are available upon request.
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President, Daddi Brand Communications
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