Chicago, IL and Vancouver, BC — June 18, 2025 – Rival Group, a pioneer in conversational research, is celebrating its seventh anniversary today, highlighting a period of sustained growth, breakthrough product development, and rising industry impact. This milestone comes just weeks after the company announced its merger with Angus Reid Group (ARG), uniting Rival Technologies, Reach3 Insights, and ARG to form one of North America’s largest independent market research companies.
Founded in 2018, Rival was created to modernize how organizations connect with people for research. Seven years later, Rival supports hundreds of enterprise brands, including Kellonova, Samsung, PayPal, Warner Bros. Discovery, and Ōura, across sectors such as consumer goods, technology, retail, media, and healthcare.
“We’ve always believed there was a better, more human way to engage people for insights,” said Andrew Reid, Co-CEO of Rival Group and CEO of Rival Technologies. “Seven years in, conversational research has gone from disruptive to essential, and we're proud to be leading that transformation.”
Since its inception, Rival Group has scaled significantly:
● 7x growth in headcount, with teams across major North American hubs
● Thousands of research projects conducted in over 40 countries
● Consistent double-digit revenue growth, fueled by enterprise adoption and repeat engagement
Rival Technologies has consistently delivered innovation rooted in how people naturally communicate. From mobile-first surveys to chat-style qual, video feedback, and open-text analysis, Rival’s platform enables richer, in-the-moment feedback that outperforms traditional methods.
Using tools like Smart AI Probe and AI Summarizer, the platform captures 2.5 to 8x more detailed responses and processes unstructured data 10x faster. These advances deliver better data, faster decisions, and stronger ROI.
In 2025, Rival launched its AI-powered Unstructured Data Agent, a breakthrough that helps researchers synthesize massive volumes of open-ended feedback in minutes, without losing nuance or researcher oversight.
In the 2025 Greenbook Research Industry Trends (GRIT) Report:
● Reach3 Insights was named the #5 most innovative full-service research agency globally
● Rival Group ranked #9 overall in the most innovative suppliers list, highlighting its leadership at the intersection of tech and services
Now operating under the Rival Group banner, the company unites:
● Rival Technologies – a mobile-first, AI-powered research platform
● Reach3 Insights – a strategic consulting firm specializing in conversational research
● Angus Reid Forum – a proprietary, pre-profiled panel for agile access to North American audiences
This integrated structure gives clients access to all three core pillars of modern research, technology, consulting, and panel, within one company.
The demand for faster, deeper, and more relevant insights is accelerating the shift toward conversational research. What began as a disruptor is now a foundational expectation.
“Seven years in, we’re more committed than ever to making research feel human again,” added Jennifer Reid, Co-CEO at Rival Group. “We’re not just delivering data. We’re helping brands build relationships with the people they serve.”
Rival Group is one of North America’s largest independent research companies.
Headquartered in Vancouver, Canada, with offices across North America, Rival Group uniquely combines proprietary research technology, certified panels, and expert consultancy. The company delivers faster, more authentic and actionable insights to over 500 clients across industries including technology, finance, consumer goods, media & entertainment, health and public affairs by redefining how organizations connect with people. Two of its operating companies, Rival Technologies and Reach3 Insights, earned spots on Greenbook’s 2024 GRIT Top 10 Most Innovative Suppliers list after making the Top 50 list five years in a row.
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