Reid Campbell Group Rebrands to the Rival Group Inc.

VANCOUVER, BC -- September 21, 2021 -- Consumer insights holding company Reid Campbell Group (RCG), parent firm of Rival Technologies and Reach3 Insights, has announced its rebrand from RCG to the Rival Group Inc.

“Methods for capturing consumer sentiments need to reflect the rapidly-changing world around us,” said Rival Group CEO, Andrew Reid. “Rival Group Inc. is the team that continues to pioneer ground-breaking approaches that result in ongoing growth and global expansion.”

Rival Group Inc. was founded in June 2018 by industry veterans Eileen Campbell, Andrew Reid, and Jennifer Reid to drive innovation in consumer insights. It has launched two leading organizations known for ushering in the next wave of market research, Rival Technologies Ltd and Reach3 Insights.

“Rival Group Inc. is the team that continues to pioneer ground-breaking approaches that result in ongoing growth and global expansion.”

The two companies were launched in tandem to disrupt traditional market research, helping companies gather data to create better customer experiences, build better products, boost brand performance, improve employee satisfaction, and enhance every touchpoint of the customer journey.

The rebranding to Rival Group Inc. reflects the increased collaboration between Reach3 Insights and Rival Technologies and their shared belief in the power of customer conversations. Their unique blend of technology and services has been enthusiastically received by major marketers, and this name change reinforces their position in the market.

As Rival Group Inc., this partnership continues to deliver its unbeatable combination of market research prowess and best-in-class digital experiences. Operationally, the leadership of the enterprise remains unchanged, and Eileen Campbell will continue as Board Chair, mentor, and visionary leader of the Rival Group.

 “We are driven by the belief that our industry will be fundamentally improved by adopting the communications tools that modern consumers actually use,” said Rival Group’s Founding Partner and Board Chair, Eileen Campbell. “The heart of this rebrand is to ensure that our focus remains on new agile tools and techniques to deliver the insights that global brands require in today’s hyper-competitive landscape.”

Most recently, the group launched their Mobile Community insight solution, a mobile messaging-based platform that delivers robust quant and qual feedback at scale; as well as a mobile messaging gaming solution that obtains insight from gamers to be used for competitive game assessment, trend monitoring, content development and messaging. Rival Group Inc. was also named to GRIT’s 2021 Top 50 Most Innovative Companies list, a distinction that recognized leading technology providers.

About Rival Group Inc.

A unique holding company driven to reinvent the staid consumer insights industry, the Rival Group represents the partnership of global insights icons Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder and Former President of Vision Critical). The cornerstones of the Rival Group are two companies: Rival Technologies and Reach3 Insights. 

Andrew Reid serves as the Rival Group CEO and CEO of Rival Technologies, rethinking research with voice, video, and chat solutions optimized for the 'Mobile First' generation. Reach3 Insights, led by one of North America’s top consumer market researchers and former Ipsos and Vision Critical executive, Matt Kleinschmit, is an insights-based consulting agency that leverages Rival’s proprietary technology and designs intelligent research methods to deliver insights at the scale and pace of 21st-century brands. For more information visit:, or

Want to write about Rival? 👋 

Please get in touch with our PR and marketing team for any press-related questions.