Mobile-first solution features full customer success support, dynamic profiles, smart distributions, webhooks, real-time video sentiment analysis, and more
Vancouver, BC, November 9, 2022 – Rival Technologies, the world’s only mobile-first insight community provider, today officially unveils Community 2.0.
A turnkey platform designed for busy teams, Community 2.0 is a combination of chat-based, mobile-first tech, conversational methodology, and integrated services that lets researchers scale their efforts, deepen customer understanding, and elevate the role of insights.
“Community 2.0 is an exciting manifestation of our mission at Rival to help brands activate their best customers,” says Andrew Reid, CEO and Founder of Rival Technologies and Founder of Vision Critical (now Alida). “We’ve taken everything we’ve learned about insight communities in the past 20+ years and re-imagined the experience—both for participants and researchers—for the mobile-first world that we now live in.”
Community 2.0 differentiates itself from old-school community and panel providers in four key areas:
Community 2.0's mobile-first approach means brands can recontact research participants via SMS instead of email. This tech also supports next-gen recruitment, including through social media platforms.
“Researchers today are under enormous pressure to do more with less, and having innovative tech alone is no longer enough,” says Jennifer Reid, President and Chief Methodologist at Rival. “We’ve invested in a multi-disciplinary customer success team to deliver the range of services insight teams need today to increase their strategic capacity.”
We’ve taken everything we’ve learned about insight communities in the past 20+ years and re-imagined the experience—both for participants and researchers—for the mobile-first world that we now live in.
This combination of tech and services has inspired research leaders from Land O’Lakes, Dell, Diageo, REVOLT Media, and Paramount to adopt Community 2.0.
“The Rival team is very responsive and supportive of our ongoing questions and needs,” says Monica Rezac, Principal Engineer, Customer Experience Research at Dell Technologies. “I appreciate the positive culture of the company and the willingness to help guide us through our process of growing our community.”
In addition to a robust survey engine that supports all question types, display logic, piping and masking, and video, the Rival platform recently rolled out key enhancements to beef up its Community 2.0 offering.
These enhancements come after a slew of substantial updates to the Rival platform earlier this year that include Recruitment APIs, time-zone-enabled distributions, and multi-factor authentication.
For more details on these recent enhancements, check out rivaltech.com/q4-2022-updates.
Media files, including headshots and product screenshots, are available here.
Rival Technologies is the world’s leading mobile-first insight community 2.0 platform. Building on 20 years of experience in the research industry, we help hard-working research teams unlock the full potential of mobile, amplify their impact and effectiveness without increasing their headcount or blowing up their budget. For more information, visit https://www.rivaltech.com.
Marketing, Rival Technologies