Rival Group Receives Top #13 Ranking for Greenbook’s 2022 ​​GRIT Top 50 Most Innovative Suppliers

Recognized as top full service research agency and top tech provider for the fourth year in a row

Chicago, IL (Monday, August 29, 2022) -  The Rival Group Inc. (formally The Reid Campbell Group) is pleased to announce it has been awarded recognition in the GreenBook Research Industry Trends (GRIT) Report as a Top 10 technology provider (#10), as well as #9 in Full Service Research Agencies and #13 in the overall top 50. 

The GRIT Report is one of the most acclaimed and widely read reports outlining trends in the market research industry, and its Top 50 has emerged as one of the key metrics suppliers of insights services use to understand their position in the industry. Released by GreenBook, a leading market research publication, the 28th edition of the GRIT Report is based on feedback from insights professionals around the world, providing one of the most comprehensive and complete comparisons of the key players in the space.  

The Rival Group is made up of two powerhouse companies: Rival Technologies, the world's most innovative, mobile-first insight community platform, and Reach3 Insights, a dynamic market research consultancy focused on experiential insight gathering through mobile messaging-based conversational research solutions. 

“We are honored to be recognized as a top provider on the 2022 GRIT 50 List for the second year in the row,” said Andrew Reid, Founder and CEO, Rival Technologies. “Innovation is a core part of our company’s DNA. Over the last 6 months we’ve continued to make huge innovations to help our customers maximize their agility, productivity and budgets when they work with Rival and Reach3 Insights.” 

Reach3 Insights works directly in partnership with its sister company, Rival Technologies, as leaders within the industry ushering in the next wave of market research. The two companies work in tandem to disrupt traditional market research, helping companies gather data to create better customer experiences, build better products, boost brand performance, improve employee satisfaction, and enhance every touchpoint of the customer journey.

Over the last year, Reach3 Insights expanded into the health industry by launching its Health practice, rounding out the company’s industry-specific insight teams already consisting of Technology & Media, CPG, Retail and Financial Services. The company also announced additions to its leadership teams, specifically to lead their Financial Services and Health insights practices.  

“Since our launch, we’ve been amazed at client demand for our immersive mobile messaging-based insight solutions that enable companies to get closer to the context driving human behaviors,” added Matt Kelinschmit, CEO of Reach3 Insights. “This continued recognition reflects our vision to connect with consumers in authentic, innovative ways as industries continue to undergo massive digital transformation and become increasingly consumer-centric.” 

The GRIT Report Business and Innovation Edition 2022 features the GRIT Top 50 Most Innovative Suppliers list and specialty lists of top companies in the following categories: Data & Analytics, Field Services, Full Services, Qualitative Research, Strategic Consultancies, and Technology Providers. 

About Reach3 Insights

Reach3 Insights is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Led by CEO Matt Kleinschmit, the company uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights that inspire action. Reach3 is part of the Rival Group and a sister company to Rival Technologies, a tech company developing chat, voice and video solutions that integrate into messaging platforms and technologies that people actively use on a daily basis. For more information, visit https://www.reach3insights.com.

About Rival Technologies

Rival Technologies is the world’s leading mobile-first insight community 2.0 platform. Building on our 20 years of experience in the research industry, we help hard-working research teams unlock the full potential of mobile, amplifying their impact and effectiveness without increasing headcount or blowing up their budget. We’re not just a traditional survey squished on a smaller screen, we’re robust quantitative and rich qualitative methodologies re-imagined for mobile with the best customer success team in the business. Using chat-based tech and conversational methods, we engage consumers in real-time, on their mobile phones, in a way that inspires people to share deep, rich and actionable insights. For more information, visit https://www.rivaltech.com

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