2021 CMO Playbook 

Written for leaders in marketing, customer experience and market research, this playbook dissects the biggest changes in consumer landscape emerging from the COVID-19 crisis and reveals the new priorities and customer behaviors that will define how global brands do business in 2021.


After a year of turbulence and unpredictability, what kind of changes should CMOs prepare for in 2021? 

Using Rival's mobile-first market research platform, Reach3 Insights and Rival Technologies have been tracking the evolution of customer behaviors, attitudes and sentiments since COVID-19 escalated in March 2020. This playbook is a distillation of the biggest and most consequential trends emerging from our longitudinal research and provides an action plan for businesses as we head to 2021.

Download the 2021 CMO Playbook now to learn:

👉 How evolving consumer behaviors will shape consumer goods, retail, restaurants, media, high tech, direct-to-consumer, and other major industries

👉 Gen Z’s evolving attitudes towards relationships and brand activism—and the impact on purchasing decisions in the decade ahead

👉 5 key actions global brands must take to build a customer-centric business strategy in 2021 and beyond

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About the Author

Matt Kleinschmit

Matt Kleinschmit

CEO & Founder, Reach3 Insights

Matt Kleinschmit is CEO & Founder of Reach3 Insights, an award-winning full-service market research firm and a sister company to Rival Technologies.