Using Rival's mobile-first market research platform, Reach3 Insights and Rival Technologies have been tracking the evolution of customer behaviors, attitudes and sentiments since COVID-19 escalated in March 2020. This playbook is a distillation of the biggest and most consequential trends emerging from our longitudinal research and provides an action plan for businesses as we head to 2021.
👉 How evolving consumer behaviors will shape consumer goods, retail, restaurants, media, high tech, direct-to-consumer, and other major industries
👉 Gen Z’s evolving attitudes towards relationships and brand activism—and the impact on purchasing decisions in the decade ahead
👉 5 key actions global brands must take to build a customer-centric business strategy in 2021 and beyond
Matt Kleinschmit is CEO & Founder of Reach3 Insights, an award-winning full-service market research firm and a sister company to Rival Technologies.