Rapid situational feedback from their community allows the team to close gaps in knowledge with specific, highly actionable feedback that brings directional feedback from other sources to life. Running upwards of 30 projects a year the team has cemented their reputation as highly efficient and effective group who has seen their overall output increase significantly without negatively impacting their budget or investing in costly full-service research support. A conversative estimate of the costs saving of the community compared to conventional methods are well into six figures. This does not take into account the time saved running recruitment studies, negotiating with external vendors and managing dozens of ad-hoc surveys. The average response rate for community is 48% which increases to 73% for the most active members with 300 of the 1971 members clocking a 100% response rate.