More connected to technology and each other than any generation before, Generation Z is disrupting the conventions of traditional market research.
At Rival Technologies, we've revolutionized the way global brands connect with young people on mobile. In this guide, we spill our secrets about Gen Z engagement and provide tangible strategies you can use when designing and conducting research with this powerful cohort.
👉 What are the different subgroups within the youth market, and how do they differ from each other?
👉 The most effective channels to reach Gen Z consumers in real-time—and at scale
👉 3 principles every brand must follow to engage Gen Zs in meaningful conversations
A pioneer in online research methodologies, Jennifer is helping shape the future of insights by leading the charge in the development of chats and other conversational research technologies.