Seasoned market research and sales professionals from Medallia LivingLens, Vision Critical and MARU/Matchbox join Andrew Reid’s new venture as new clients sign on
August 11, 2020, Vancouver, BC – Rival Technologies (Rival) today announced the expansion of its sales and customer success teams as demand for the company’s mobile messaging-based market research platform increases.
Sal Rustom joins the company as Director of Business Development, a newly created role. Formerly from Maru/Blue and Maru/Matchbox, Rustom will lead a team of business development reps at Rival. Based in Toronto, Rustom holds an MBA from University of Toronto’s Rotman School of Management.
Brett Henderson joins Rival as Senior Customer Success Manager. Currently based in Toronto, Henderson has over 23 years of market research experience that includes stints with Ipsos Reid, Vision Critical, ResponseTek and LivingLens. Most recently, Henderson was Director of Customer Success at Medallia.
Based in Vancouver, Donald Ross joins Rival as a Customer Success Manager. With close to 10 years of experience in market research, Donald previously held community management and customer success roles at Maru/Matchbox and Vision Critical.
“Since COVID-19 started, we’ve seen more companies make the switch from traditional, email-based research techniques to our conversational, mobile messaging-based technology,” says Andrew Reid, CEO & Founder of Rival Technologies. “Just in the last few months, we’ve welcomed Viacom, REVOLT TV & Media and Revenue Management Solutions as clients, joining the likes of OWN: The Oprah Winfrey Network and the Vancouver Canucks. The expansion of our sales and customer success team will enable us to meet the growing demand for our platform in the market while providing the best possible customer experience to both new and existing clients.”
Despite the challenges brought about by the pandemic, 2020 is turning out to be a year of extraordinary growth for Rival. Just recently, the company announced the launch of its Mobile Community insight solution with its sister company Reach3 Insights. Rival also made the 2020 GreenBook Research Industry Trends (GRIT) Business & Innovation Report, securing ranking in the technology “most innovative” list as well as the GRIT Top 50.
About Rival Technologies
Rival Technologies is the company behind the world’s first enterprise mobile messaging-based market research platform. The company’s solutions enable industry-leading brands such as the NHL's Vancouver Canucks and REVOLT Media & TV to create Mobile Communities of consumers they can continuously engage for insights. By leveraging the smartphone’s chat, video and voice technologies, the Rival platform enables marketers and researchers from global brands to capture robust quantitative and rich qualitative feedback and unlock the fast, iterative and ongoing insights they need to improve business outcomes. Rival is part of the Reid Campbell Group and a sister company to Reach3 Insights, a full-service consultancy that uses immersive and in-the-moment research and dynamic digital storytelling to deliver deep experiential insights that inspire action. For more information, visit rivaltech.com.
Interview opportunities with Andrew Reid, Founder and CEO of Rival Technologies, are available upon request.
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