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Beauty

Changes in the beauty industry are more than skin deep. If you're relying on traditional research methods you're only scratching the surface

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Connect with the consumers that are driving change

The beauty industry is in the throes of massive disruption. The routines and rituals of the core consumer have changed. The approach most brands take to understand those preferences has not. Consumers who are shaping trends simply do not respond to outdated research methods like email surveys.

Our approach blends conversational research design principles with the power of mobile messaging to engage the next generation of beauty enthusiasts to uncover richer, more actionable insights.

Trendspotting

Trendspotting

evolving beauty routines

Evolving
beauty routines

product innovation

Product
innovation

Marketing activation strategies

Marketing
activation strategies

How we're better

Instant video feedback

Inspire your followers to share experiences in their own words through the power of video and pictures.

Video survey for market research in the beauty industry Video survey for market research in the beauty industry

Consumers love chats

Meet your consumers where they're at. Our UI matches the expectations that have evolved out of mobile messaging chat culture.

Market research platform to get insights for the beauty industry Market research platform to get insights for the beauty industry

Fast, effective and engaging

Jumpstart your mobile community in days and receive in-the-moment feedback for subscription boxes and new product releases.

Product and concept testing for market research in the beauty industry Product and concept testing for market research in the beauty industry

67% of consumers trust social media influencers when it comes to getting information about beauty products.

What you need to know about evolving consumer habits in beauty

This report shares how beauty companies are capitalizing on stay-at-home trends to maintain revenue streams while recommending how to further improve consumer loyalty and engagement.

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Check out a chat

We have innovative ways of engaging with shoppers.
From QR codes to Instagram Stories, we can deploy
chats where ever today's consumers are.

Try a Chat
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Resources

Check out these resources to learn about our work in the beauty industry.

What's next in beauty

Get reports from Connected Health, our ongoing research program tracking trends in consumer health, wellness and beauty.

How social media impacts youth engagement

Every social media channel has its own specific rules of engagement, and unique challenges that go along with them.

Marketing trends in the beauty industry

Because of the changing face of the industry, beauty companies are giving their marketing strategy a makeover

Talking to customers isn’t new but how we are doing it is.

Book some time with us to learn more.

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