Learn how to use conversational research to maximise research ROI through high quality data and insights.
Qual research is critical in uncovering the contextual feedback you need today to keep up with ever-evolving consumer needs and behaviors. And thanks to the ubiquity of smartphones and advancements in AI, getting robust, qual feedback at scale is easier and faster than ever before.
In this session, you’ll learn how to reimagine qual methodologies to maximize the ROI of your research. Using data from our own research-on-research as well as real-world case studies, you’ll learn best practices on getting and analyzing the high-quality data you need to uncover deeper insights.
Speakers:
-Andrew Reid, CEO and Founder, Rival Technologies
- Jennifer Reid, Co-CEO and Chief Methodologist, Rival Group (Rival Tech & Reach3 Insights)
