Recruitment 2.0: Using next-gen approaches to reach and engage the right people for insights
Thank you for watching our webinar.
Key takeaways from the webinar:
Don’t forget the “WIIFM” (What's In It For Me) for community members. Offer compelling incentives and place the incentive promise above the fold.
Activity-triggered community invites via your CRM are powerful tools to recruit
Blended recruiting resources deliver the most effective communities. Don't rely on just one source.
When using your company's social media pages to recruit, invest a little in promotion to accelerate joining and target specific demos.
Think like a marketer when recruiting. Reach and frequency contribute to success.
Recruiting is a brand touchpoint. Don’t turn people off with off-brand approaches and intrusive and onerous questions right off the bat.
Make recruiting on your website or in-app part of the customer journey. Consider recruiting in conjunction with other traffic-driving activities, using tools like chat-widgets, landing pages to recruit. Plan for A/B testing.
Traditional sampling sources like panels and marketplaces can be used to recruit communities. But you need to over-recruit from these sources—expect churn.
Using social advertising requires developing creative, media buying and pixel tracking capabilities. Ads need a very clear CTAs.
Influencers can work for recruiting, but can be expensive and have some risks. Work with an insight community vendor who has experience executing this technique.
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