Optimizing Established and Next-Gen Techniques to Build Your Insight Community
Key takeaways from the webinar:
Blended recruiting resources deliver the most effective insight communities. Established sources like river and market panels provide speed, while next-gen techniques like social media provide diversity.
When using your company's social media pages to recruit, invest in promotion. Also, have a clear to action and show the incentive.
Think like a marketer when recruiting. Reach and frequency contribute to success.
Recruiting is a brand touchpoint. Don’t turn people off with off-brand approaches and intrusive and onerous questions right off the bat.
When doing recruitment through panels and river marketplaces, expect churn. Over-recruit from these sources.
Using social advertising requires developing creative, media buying and pixel tracking capabilities. Ads need a very clear CTAs.
Interested in getting the slides from this presentation? Please send us a note at marketing@rivaltech.com.
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