Optimizing Established and Next-Gen Techniques to Build Your Insight Community
Key takeaways from the webinar:
Blended recruiting resources deliver the most effective insight communities. Established sources like river and market panels provide speed, while next-gen techniques like social media provide diversity.
When using your company's social media pages to recruit, invest in promotion. Also, have a clear to action and show the incentive.
Think like a marketer when recruiting. Reach and frequency contribute to success.
Recruiting is a brand touchpoint. Don’t turn people off with off-brand approaches and intrusive and onerous questions right off the bat.
When doing recruitment through panels and river marketplaces, expect churn. Over-recruit from these sources.
Using social advertising requires developing creative, media buying and pixel tracking capabilities. Ads need a very clear CTAs.
Chat with an insight community expert to learn which recruitment sources will work best for you.
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The Rival Group acknowledges our privilege of occupying unceded territories, as we operate and play within the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. We are honored to be surrounded by the beauty of the North Shore mountains, the wisdom and protection of BC’s old growth, the nearby oceans full of life, and everything in between that Mother Earth provides.