Rival boosts confidence in AI-analysis, reimagines grid questions and enhances storytelling capabilities.

VANCOUVER – March 26, 2024 – Rival Technologies, the pioneer and market leader in conversational research, announced the launch of enhancements to the company’s revolutionary AI Summarizer, grid questions reimagined for mobile devices, and additional reporting capabilities.

 AI-Summarizer Amplified
The company has enhanced their revolutionary AI Insight Summaries to provide researchers with confidence in AI-driven output. The tool can now analyse exponentially more information faster and run more complex analysis of qualitative data and video open ends. In addition to an evolved algorithm, the system now generates a Confidence and Relevance score and provides access to source verbatims offering greater transparency and interpretably for AI generated insights.

Rival’s AI-Summarizer platform aligns well with our needs as we explore AI-assisted research. The inclusion of a Confidence Interval score adds a degree of trust and transparency, which has been helpful in enhancing our approach to AI-augmented analysis, reporting, and storytelling,” says James Henderson, Senior Research Director, Urban One Inc.

Conversational Grid questions
Traditional grid questions have not changed for decades. They are also cumbersome to design and deploy and do not work effectively on mobile. Optimized for mobile, Rival’s Conversational Grid Questions boosts participant engagement and enhance the quality of data collected by offering clear, visually appealing, and easy-to-navigate grid questions that are deployed in a conversational flow. A streamlined authoring experience also makes it easier and less time-consuming for researchers to design activities.

 “Grid questions are foundational to research,” says Jennifer Reid, Co-CEO and Chief Methodologist of the Rival Group, “but they were not designed for the way people think or communicate on mobile. Rival has retained the rigour, while reimagining how Grid questions are deployed on mobile so participants can provide more thoughtful responses” says Jennifer.

Enhanced Storytelling capabilities

Insights are only useful if they are actionable. Enhancements to Rival’s powerful storytelling capabilities have streamlined the end-to-end process of creating reports that focus stakeholders on the data that matters. Insights Reports increases speed and efficiency with automated visualizations, prioritizing visualizations for key profile attributes, sequential arrangement of data visualizations based on the survey structure and automated filters. The platform now provides users with the ability to Export directly to PowerPoint. With the flexibility to edit charts directly in PowerPoint, coupled with the ability to modify data using the Excel, the reporting experience is now more efficient, dynamic and customizable.   Secure report sharingusers can effortlessly sharing access to reports created on the Rival Platform with a unique URL. This functionality doesn’t require users to create duplicate reports or have stakeholders open and manage multiple documents or log-in to the platform. Password protection offers an additional layer of security when required.

About Rival Technologies

Rival Tech is the pioneer and leader in conversational market research technology. Our platform transforms conventional surveys into personalized research experiences that emulate the text messages people use every day. Built by a team with over 30 years of deep research experience, our platform brings both the voice of the customer and market into the boardroom to answer essential business questions. Rival’s conversational approach, amplified by the power of AI drives higher response rates, boosts engagement, and accelerates time-to-insights. Our customers get faster, richer and more authentic insights with less time and effort.  

Rival Tech is used by some of the most innovative research teams in the world, including Amazon, Coca-Cola and Kimberly Clark.

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