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You need data to make better business decisions. But not all data is the same. Operational data—which consists of transactional, sales and HR data—reveals what happened, but not why.
To get a more complete picture, you need to understand the sentiment, attitudes and beliefs of your customers. You need to know their emotions, aspirations and motivations. You need experience data.
Many companies gather experience data through traditional surveys—an approach that’s broken, boring and static.
Our platform, Chat Lab, rivals other sources of data by allowing you to engage your customers in seamless conversations. Instead of traditional surveys, you send chats. And rather than relying on emails, you can send activities through SMS and messaging apps.
Easily and quickly create a community of customers, fans or employees you can engage for insight. After completing a chat, respondents are invited to opt-in to join your community.
With this mobile, always-on community, you can have ongoing conversations with thousands of people, and get instant feedback in just a matter of minutes—not hours, days or weeks.
Replace traditional, boring surveys with ongoing, two-way conversations.
Chats are more personal, engaging and fun for people to participate in.
It’s no wonder respondents love chats!
Improve your business outcomes and drive growth by getting into the hearts and minds of your customers.
Reach3 Insights, a sister company to Rival Technologies, is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Featuring immersive, in-the-moment research designs, intelligent data sciences and dynamic digital storytelling, Reach3 delivers deep experiential insights that inspire action.
Chat surveys sent live during games help the Canucks improve the fan experience.
Everything you need to know about chats and how to use them for insights.