What you need to know about women in gaming

The gaming industry may be thriving, but it can still do better.

With 41% of US gamers identifying as female👩, research shows that despite their high adoption rates this segment isn’t reaching its revenue potential.

To activate the most effective marketing strategies, companies need to tap ⛏️ into new audience segments rather than relying on old stereotypes.

So who are today’s gamers? Here’s some of the biggest questions we uncovered:

• What are the new gamer segments? ❓
• What game categories are women playing? 🕹️
• What inclusive industry trends are working? 📈
• What can gaming companies do to make female gamers feel welcome? 👐
• What trends do brands need to consider as consumer expectations evolve over time? 🤔

Access the full report to get insights on these questions and more!