The gaming industry may be thriving, but it can still do better.
With 41% of US gamers identifying as female👩, research shows that despite their high adoption rates this segment isn’t reaching its revenue potential.
To activate the most effective marketing strategies, companies need to tap ⛏️ into new audience segments rather than relying on old stereotypes.
So who are today’s gamers? Here’s some of the biggest questions we uncovered:
Access the full report to get insights on these questions and more!