2:04: Big challenges face market research today, but the industry continues to rely on old, traditional methods.
4:32: "People want to engage with brands more than ever before," shares Matt Kleinschmit, CEO and Founder of Reach3 Insights.
5:43: Learn a simple and powerful idea to engaging with consumers today in an immersive and authentic fashion.
9:26: Conversational research methods have mainstream appeal, bringing new voices into market research. This includes Gen Zs, younger Millennials, BIPOC consumers, and more.
10:18: By engaging with a mix of Millennials, Baby Boomers, and Gen Xers, Jagermeister gained insights on how to reinvent its brand.
11:34: Conversational, mobile messaging-based technology from Rival enables global brands to recruit and engage beyond the traditional access panel. This includes recruitment via influencers, QR codes and branded social sampling.
15:17: Working with Reach3 Insights, Hyundai used the Rival platform to capture in-the-moment insights for its innovative robo-taxi program.
17:16: Tyson Foods used chats to capture real-time feedback during COVID, understanding how morning routines and habits were changing in the midst of the pandemic.
18:39: In a recent snacking study, a major CPG company captured video feedback of people trying their chips—providing rich context on consumption occasions, packaging cues and flavor optimization.
21:22: Diageo reimagined its approach to insight communities for the mobile age.
23:25: For Ciara and Russell Wilson's House of LR&C, their mobile community with Rival is an extension of their brand.
27:36: Ultimately, conversational research methods drive business outcomes. For example: Kimberly-Clark increased category sales by 20% using insights captured through this approach.
Book a demo now and we’ll show you how fast and easy it can be to access a more diverse and inclusive group of consumers with our unique mix of conversational research design and mobile-messaging based technology.
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The Rival Group acknowledges our privilege of occupying unceded territories, as we operate and play within the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. We are honored to be surrounded by the beauty of the North Shore mountains, the wisdom and protection of BC’s old growth, the nearby oceans full of life, and everything in between that Mother Earth provides.