High-quality Gen Z insights powered by Conversational Research

Looking to do market research with Gen Z audiences? A traditional approach won't do. Learn a better way of capturing authentic insights from young consumers today.

Gen Z Market Research Platform

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The key to better Gen Z insights

Gen Zs share prolifically on social media and other digital channels. But, when it comes to participating in market research? It’s a struggle to recruit them and get them to engage.

Rival Technologies helps you recruit and engage young consumers where they are—on their phones—and get ongoing quant, qual and unlimited video feedback. 

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Sophisticated tools for robust Gen Z market research

Get deeper insights from Gen Z audiences using the world's best mobile-first, conversational research platform

Robust quant and rich qual via SMS distribution

Gen Zs aren't checking their emails — so why are you sending your surveys there?

With Rival, you can capture in-the-moment insights via text message, WhatsApp, and other channels so you can get high-quality responses in hours, not days or weeks.

Recontact Gen Zs via mobile

Align with your brand voice

  • Use a conversational approach to match the tone and voice of your surveys with your brand's
  • Build trust with Gen Zs and capture candid feedback over time in an iterative and agile approach
  • Reduce costs and increase market research ROI using Gen Z communities
  • Capture unlimited video to get deeper nuance and qual insights 
  • Incorporate engaging sharebacks to keep your Gen Z respondents engaged
Mobile-first conversational research

Reporting and storytelling

  • Use Rival's robust reporting features to create crosstabs, charts, etc. 
  • Democratize your insights via mobile-first topline reports and real-time sentiment analysis
  • Use AI agents to auto-transcribe, analyze and create compelling reports and video reels
AI video market research tool for video reels and transcription

AI-powered market research platform

Use AI and agents to improve the tone of your surveys, analyze unstructured data, automatically probe participants for deeper insights, create video reels, and more.

AI tools to accelerate research

Used by forward-thinking insights leaders

Rival consistently delivers on its product roadmap and has introduced several innovative consumer research tools, such 
as their AI Summarizer.

AI Probing empowers participants to ‘go deeper,’ resulting in more thoughtful 
responses... It humanizes the experience and keeps people engaged.

And trusted by Global Brands

Enterprise-Grade Security and Compliance

HIPAA compliant AI market research tool
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ISO-27001 certified market research company
SOC 2 Type 2 compliant market research firm for AI

Reach your Gen Z audience today

Learn why Rival is one of the world's best Gen Z market research companies today.

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